Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours) Podcast Por James Marland arte de portada

Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

De: James Marland
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The Scaling Therapist Podcast exists to inspire therapists to scale their business with systems, people, community, or opportunity so they can have more income, impact, and independance without giving up more of their life. Economía Educación Gestión y Liderazgo Higiene y Vida Saludable Liderazgo Psicología Psicología y Salud Mental
Episodios
  • STP 142 | Why Solving the Right Problem Brings Clients to Your Door

    STP 142 | Why Solving the Right Problem Brings Clients to Your Door
    Dec 8 2025
    STP 142: Why Solving the Right Problem Brings Clients to Your Door Episode Title: Why Solving the Right Problem Brings Clients to Your Door Host: James Marland Podcast: The Scaling Therapist Podcast Keywords: therapist burnout, clarity in marketing, scalable income, private practice growth, digital products for therapists, ideal client, mom test, client journey Episode Summary In this episode, James Marland explains why understanding the real problem your clients want solved is the key to building scalable income and attracting the right people to your work. Most therapists start with the solution—courses, groups, workshops, tools—but clients don’t buy solutions. They buy results. James shares simple strategies to gain clarity on client needs, avoid polite-but-false feedback, and discover the deeper problem your offer should solve. You’ll hear stories about restaurant choices, car dealerships, burnout, “The Mom Test,” and the famous idea: people don’t want a drill; they want a hole. If you want to reduce burnout and bring clients to your door without feeling salesy, this episode delivers solid steps you can use this week. Timestamps & Episode Highlights 00:00 – Intro: A Message for Therapists Feeling Stretched Thin James introduces an upcoming cohort for therapists who want to build products that free them from their calendar. 01:15 – What Clients Really Want: The Result, Not the Process “People don't necessarily wanna go through therapy… they want the life that's on the other side of your solution.” 01:42 – The Three Pillars of Scalable Income Clarity, Connection, and Confidence — and today’s focus on clarity around the real problem. 02:11 – The Restaurant Analogy Why clients choose a provider the same way they choose a restaurant: to solve a deeper desire, not just the obvious need. 03:47 – The Classic Marketing Mistake Why starting with your solution pushes clients away and creates “polite but useless” feedback. 05:22 – James’s Early Mistake Creating Courses for Therapists Asking the wrong questions leads to the wrong product — and why tech problems weren’t the real pain. 06:46 – The Real Problems Therapists Shared Burnout, exhaustion, compassion fatigue, drowning in clients, no time for family. 08:01 – People Don’t Want a Course. They Want Their Life Back. The shift from solving “course problems” to solving life problems. 08:50 – The Car Dealership Story A powerful example showing why people hate being sold to and how therapists can avoid that dynamic. 10:32 – Your Ideal Client Doesn’t Want to Be in a Funnel Helpers want relief, not sales pressure — and how clarity helps you serve, not sell. 11:10 – The Drill vs. The Hole Why clients buy outcomes, not tools. “People don’t want the drill. They want the hole.” 12:44 – Three Methods to Get Clarity on Client Problems A simple framework to understand the right problem to solve. 13:05 – Method 1: Talk to Your Ideal Client Using The Mom Test How to ask questions they can’t lie about—and why this gives better data than “Would you buy this?” 16:53 – Method 2: Map the Before, During, and After A storytelling tool to reveal the real client journey and the problem worth solving. 19:36 – Method 3: Listen to What People Already Ask Online Using Google, AnswerThePublic, Reddit, and Facebook groups to find real problems therapists care about. 22:06 – How Clarity Changes Your Message The shift from “let’s build a course” to “let’s build income flow” and why clients respond differently. 24:02 – Action Steps You Can Take This Week Easy next steps: talk to people, map their journey, and find the problem that repeats. 25:43 – Clarity Turns Selling Into Helping How solving the right problem brings clients to your door and frees you from your calendar. 26:35 – What’s Coming Next A look ahead at the next episode on products and pricing that feel like service, not pressure. 27:00 – Invitation to Join the Free Webinar James invites therapists to the Beyond Fully Booked webinar on December 11th. Resources Mentioned Course Creation Studio Cohort:https://coursecreationstudio.com/stepgroup Book: The Mom Test by Rob Fitzpatrick How to ask questions people can’t lie about. AnswerThePublic: https://answerthepublic.com AlsoAsked: https://alsoasked.com
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    28 m
  • STP 141 | The One Thing We Forget to Plan for During the Holidays (Hint: It’s Grief)

    STP 141 | The One Thing We Forget to Plan for During the Holidays (Hint: It’s Grief)
    Nov 26 2025

    • The holidays can be a joyful season, but for anyone dealing with grief, they can also bring stress, loneliness, and moments you don’t expect. In this episode, I talk with therapist and author Debbra Riemann, who shares her personal journey through loss and how slowing down, journaling, and connecting with others helped her heal. Debbra explains why so many people enter the holidays without a plan for grief—and why making one can bring comfort, direction, and hope. If you or your clients are navigating grief during this season, you’ll find support, practical tools, and the reminder that you don’t have to do this alone.

    • Debbra also opens up about the hidden cost of pushing through pain, the power of community, and how grief shows up in places we least expect. Therapists will appreciate her honest look at how personal healing shaped her private practice, her published book, and her online grief community. This episode blends heartfelt wisdom with actionable steps that can help you support yourself, your family, or the people you serve.

    • Three Truths You’ll Learn in This Episode
      1. Grief needs a plan—especially during the holidays.
      2. Journaling slows you down so you can actually feel and release what’s hurting.
      3. Community reduces isolation, even when others don’t know what to say.
      Highlights

      00:04 – Journaling helps release holiday grief
      02:16 – Debbra’s story of stacked losses
      04:39 – Hidden impact of unprocessed grief
      07:53 – Marketing a grief-focused practice
      09:32 – “Ugly sells” for therapists online
      11:46 – Moving states and rebuilding practice
      15:10 – Creating an online grief community
      17:02 – Why grief feels so isolating
      20:12 – Holiday grief hits without warning
      22:57 – Making a clear holiday grief plan
      24:34 – Changing traditions without guilt
      26:05 – How to find Debbra’s resources

      Links And Resources
      • Sages of Grief Recovery Website: https://www.Stages-of-Grief-Recovery.com
      • Facebook: Stages-of-Grief-Recovery.com | Rochester Hills MI
      • Instagram: Debbra Bronstad, Grief Coach (@stagesofgriefrecovery) • Instagram profile
      • Hope for the Holidays Workshop free replay available at: https://stagesofgriefrecovery.mvsite.app/products/units/view/1544899
      • Inscribed Grief Journaling Community: https://www.InscribedGrief.com
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    30 m
  • STP 140 | What if One Clear Decision Made all the Others Easier?

    STP 140 | What if One Clear Decision Made all the Others Easier?
    Nov 24 2025
    This episode of The Scaling Therapist Podcast is for therapists and helpers who feel the weight of being “fully booked” and quietly wonder, “Is this really it?” James talks about why burnout is normal in the current system, why that doesn’t mean you’re a failure, and how one clear decision about who you are and who you serve can make every other decision easier. You’ll hear how to design a business around your life, not squeeze your life around a business model that was never built for you. In Today’s Show: You feel stuck in a fully booked schedule that looks successful on paper but doesn’t feel sustainable.You want clarity on who you’re really called to serve and how that starts with understanding yourself.You’re curious how one clear decision can simplify your offers, pricing, and long-term direction. In This Episode: Why burnout is “normal” in the current therapy system—and why that doesn’t make it okay.The difference between bucket income (sessions) and aqueduct income (income flow).The three pillars of scalable income: clarity, connection, and confidence.Why clarity starts with YOU before it moves to your ideal client or product.How to notice the sessions and situations that actually give you life, not just the ones you’re good at.A simple five-minute reflection you can do today to get clearer on the people you’re called to serve. Timestamped Highlights 01:20 – Why burnout in the mental health field is sadly “normal” and what that really means.03:40 – The hard truth: the current system wasn’t built for your long-term wellbeing.05:40 – Buckets vs. aqueducts: a new way to think about income streams and sustainability.06:17 – The three pillars of scalable income: clarity, connection, and confidence.07:21 – The GPS and dirt road story: following the “system” straight into a pile of rocks.10:12 – When “fully booked” looks great on paper but costs you your energy, health, and relationships.13:22 – Clarity starts with you: why you are the most important person in your business.15:25 – The difference between what you’re good at and what is a true strength that gives you life.17:31 – Group practice as an example of work you might be great at—but that may drain you.19:28 – How to notice “these are my people” moments in sessions and in everyday life.21:00 – James’s marriage ministry story and how honest, imperfect service draws the right people.22:34 – “Resident identity”: why people say yes to the helper they see themselves in.24:22 – How clarity about people simplifies your offers, pricing, and long-term plan.25:29 – A five-minute reflection: “Right now I feel most called to serve people who…”27:48 – The Confident Course Creator toolkit and tools James used to grow his own clarity. Resources & Mentions Confident Course Creator mini-course (pay-what-you-want starting at $5)→ https://www.coursecreationstudio.com/offers/EoAzZpsG Episode 64 – From Burnout to Balance: The Heart-Centered Approach to a Dream Life and Business with Joey RagonaSTP 64: https://podcasts.apple.com/us/podcast/from-burnout-to-balance-the-heart-centered-approach/id1654020972?i=1000651025300 Episode 113 – How to Make Your Course an Obvious Yes with Danny InySTP 113: https://podcasts.apple.com/us/podcast/stp-113-how-to-make-your-course-an-obvious-yes-with/id1654020972?i=1000705238585 Episode 114 – Establish Your Brand with Resident Identity with Danny InySTP 1114: https://podcasts.apple.com/us/podcast/stp-114-how-to-establish-your-brand-online-with-your/id1654020972?i=1000706335563 Marcus Buckingham – strengths-based work (e.g., “Now, Discover Your Strengths”)Donald Miller – “Hero on a Mission” (vision, eulogy, and future-self exercises James references) Be Clear about the People you Love to Serve If you’re wondering whether there’s more to helping people than endless sessions and creeping burnout, this episode is your gentle nudge to pause and get clear on who you are and who you’re really called to serve. Listen in, do the five-minute reflection, and start building a business around your life—not the other way around. If this conversation encouraged you, share it with a therapist friend who needs the same reminder.
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    31 m
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