Saving the Future of News – with Mark Eisenegger
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Digital disinformation and the declining quality of newsmedia is one of the most important challenges of our time. Everyone is aware of it, and its easy to get overwhelmed and conclude it’s can’t be solved.
But there ARE pathways forward, and sometimes it takes a fresh evidence-driven perspective to illuminate them.
Enter Mark Eisenegger, Professor of Public Sphere and Society, Department of Communication and Media Research at the University of Zurich, who leads a research program which has now accumulated 15 years of solid data on media quality and consumption trends in Switzerland. What can the Swiss context teach us? A lot, actually!
Join us as Mark dissects the trends, discusses differences between countries and – most importantly – explores what actions we can take to preserve a healthier “news future.”
It’s a wonderful conversation backed by evidence, and with more than a few surprises to share!
Enjoy the podcast!
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As always, additional commentary and takeaways and the full transcript will be on the Future Bites page soon. More on my work as a Futurist Speaker, and why I do what I do, at www.brucemccabe.com