Salt and Success with Jessica Helgeson

In this episode, they chat about:

• redefining success beyond hustle culture

• building a business that aligns with family, values, and real life

• embracing personal rhythm and steady growth

• scaling without losing purpose or identity

• the power of being in the right rooms and communities

Resources + Links:

Shop SEE Salt and explore the story behind the brand at www.seesalttaste.com

Follow along with Jessica and the SEE Salt journey on Instagram: @seasalttaste

Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Get a Free Brand Audit → www.ellyandnoracreative.com/brand-audit

Show Notes:

In this episode of the Chicks Who Give A Hoot podcast, host Sara Chambers sits down with her longtime friend Jessica Helgeson to talk about building a business that actually fits your life. Together, they explore redefining success beyond hustle culture, embracing seasonality in business, and why being steady can be just as powerful as scaling fast. Jessica shares honest insights on finding the right communities for growth, maintaining purpose while expanding a brand, and building something meaningful without losing yourself in the process—offering a refreshing perspective for women entrepreneurs focused on substance over hype.

Jessica Helgeson is the co-founder of SEE Salt, a French finishing salt company she built alongside her mother using the same mineral-rich salt she grew up with at her family table. For more than a decade, Jessica has led SEE Salt with intention, prioritizing quality, sustainability, and long-term vision while balancing motherhood and entrepreneurship. Her approach proves that success doesn't require burnout—and that it's possible to grow a purpose-driven brand while honoring family, values, and personal rhythm.

00:00 Welcome to the Show

01:18 Meet Jessica Helgeson

02:13 Jessica's Business Journey and Insights

04:55 Scaling and Learning in the CPG Industry

06:40 Community and Validation in Business

08:53 Jessica's Future Goals

10:03 Conclusion and Where to Find Jessica