Sales Reinvented Podcast Por Paul Watts arte de portada

Sales Reinvented

Sales Reinvented

De: Paul Watts
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We at Sales Reinvented are on a mission to change the negative perception of sales people. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is a profession to be proud of. The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career. Welcome to the Sales Reinvented Podcast.© Sales Reinvented 2016 Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Avoiding Common Pitfalls in Negotiation, Ep #464

    Avoiding Common Pitfalls in Negotiation, Ep #464
    Jul 23 2025
    In this episode, I sit down with Chris Krause, a seasoned supply chain executive with more than 30 years of experience in procurement, change management, and organizational restructuring. We get under the skin of negotiation strategy and tactics—exploring everything from the difference between planning and action to the essential role of data, preparation, and goal alignment in high-stakes deals. Chris shares his proven rule of thumb for negotiation preparation, his top tactics for gaining leverage, and invaluable advice on handling aggressive negotiation moves. He also tells an illuminating real-world story, highlighting the importance of transparency, open communication, and mutual respect—even when negotiations get tough. Outline of This Episode [03:23] Chris’s top three negotiation tactics.[05:25] Focus on goal alignment before pitching to understand client needs.[07:31] Complex negotiations require goal alignment and multiple rounds to achieve the best outcome.[09:58] Win-win scenarios in negotiations ensure long-term relationships and prevent future conflict.[12:19] Keeping communications and dialogue open. Distinguishing Strategy from Tactics Understanding the foundation of successful negotiation begins with clarity on terms. Chris Krause highlights a crucial distinction: strategy is your overarching plan, crafted before the negotiation starts, while tactics are the actions employed during the negotiation itself. Strategy is about setting your objectives, outlining concessions, and knowing your limits. It includes data gathering, goal setting, and scenario planning. Tactics come into play at the negotiation table—your body language, the way you present your case, and how you respond to offers. Whether negotiating face-to-face, walking side by side, or even over casual conversation, tactics are the tools used to achieve the strategic goals you’ve set. The Power of Data and Preparation Before any high-stakes meeting, Chris’s go-to strategy is to amass as much data as possible—not just about his own position, but about the other party as well. This includes: Market studies: Understanding where the product or service sits within the broader landscape.Internal cost/benefit analysis: Knowing your bottom line and what you can afford.Budget cycles (on both sides): Are you or your partner under financial pressure? Has there been a recent company shakeup or market shift? Armed with this knowledge, negotiators move from a position of power, specifically, the power that comes from knowledge. Chris advocates a “five to one” rule: for each hour of negotiation, spend at least five hours preparing. This encompasses scenario planning, identifying must-haves vs. nice-to-haves, and determining both concessions and firm asks. In his words, "Planning, preparation, and positioning" are the three Ps of negotiation excellence. Top Tactics to Gain Leverage Chris shared his three favorite tactics for gaining leverage in challenging deals: Cost Analysis: Establish a baseline of what the product or service should cost, based on robust data.Competitive Market Analysis: Ensure you understand current market pricing so you can position your offer competitively.Partner Analysis: Dive into your counterpart’s fiscal health—knowing if they are under pressure to close deals or expand markets can open the door for favorable terms. He refers to this comprehensive approach as his “trifecta” for negotiation success. The Secret Sauce in Complex Sales One of the most valuable strategies in complex negotiations is what Chris calls “goal alignment.” Rather than rushing into a pitch, engage first in an open conversation to establish what both sides need to achieve. Are they solving a quality issue? Chasing cost savings? Seeking a new technology? Especially for salespeople, Chris warns against focusing solely on your own objectives. Self-centered pitches quickly turn off experienced negotiators. Instead, understanding and aligning with the buyer’s business priorities sets the stage for trust and long-term partnership. Countering Aggressive Tactics and Building Trust High-stakes negotiations sometimes involve aggressive tactics—last-minute demands, take-it-or-leave-it offers, or extreme anchoring. Recognizing these moves is part of the game, but Chris emphasizes sticking to your strategy and being prepared for multiple rounds of negotiation. Rarely, he says, is a one-and-done deal the most fruitful. Mutual respect and keeping communication open, even when emotions run high, are vital for coming through tough spots and ultimately reaching an agreement. Connect with Chris Krause Chris Krause on LinkedIn Connect With Paul Watts LinkedInTwitter Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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    15 m
  • The Building Blocks of Modern Negotiation, Ep #463

    The Building Blocks of Modern Negotiation, Ep #463
    Jul 16 2025
    My guest this week is negotiation futurist, bestselling author, and top-ranked negotiation expert Tim Castle. Tim is the founder of Negotiators Edge Training Academy and author of “The Art of Negotiation” and “The Momentum Sales Model.” Tim shares his most effective approaches to high-stakes negotiation, focusing on value creation, building trust, and leveraging the Best Alternative to a Negotiated Agreement (BATNA). He also reveals his favorite negotiation tactics, including creating urgency, holding firm with clarity, and operating from a mindset of abundance (not needing the deal). We also discuss the critical role of planning, how AI tools can supercharge your preparation, and why emotional intelligence is every modern negotiator’s secret weapon. Outline of This Episode [04:11] Understand BATNA to leverage deals by controlling emotions and fostering collaboration without appearing manipulative.[07:08] Be creative and clear in negotiation; hold firm on your value to persuade and influence effectively.[11:49] Use AI to research and prepare by understanding counterparts' backstories, challenges, and market trends.[14:48] Crystal is an AI tool that analyzes LinkedIn profiles to predict communication styles and offers tips for effective interaction.[17:58] Consistent integrity and champion-led negotiation empower internal advocates to overcome organizational hurdles and drive deals forward.[20:34] Guide clients through open questions to uncover pain points collaboratively, ensuring they buy into the process and solutions.[28:30] Value-based positioning and champion-led negotiation ensure long-term collaboration and significant value creation.[30:14] Strategy gets you in; tactics let you own the situation. Maintain a winning mindset to achieve the best outcomes. The Missing Link in Sales Success Strategies are the big-picture, macro gameplans: they define your end-goal, set your direction, and inform every subsequent decision. As Tim puts it, “Strategy is where you want to go, your desired outcome.” Maybe it’s nurturing a long-term partnership, building a multi-phase offering, or expanding the pie in an integrative negotiation. Tactics, on the other hand, are your in-the-moment moves. They’re the practical tools—like anchoring price, mirroring, labeling, or using the “give-get” concession model—that support your strategy and help you adapt as the conversation unfolds. The magic, Tim explains, happens when you intentionally align your tactics with your overarching strategy, rather than just reacting or trying to “win” the moment. The Heart of Effective Negotiation At the core of Tim’s approach is the idea that negotiation isn’t about extraction—it’s about value creation. The whole goal of negotiation is about value creation, he emphasizes. Instead of distributive “win-lose” thinking, Tim advocates for integrative negotiation, which seeks to expand the pie and foster collaboration for mutual gain. Knowing your BATNA (Best Alternative to a Negotiated Agreement) is essential here. When you’re clear on your alternatives, you can negotiate free from neediness and emotional intensity, giving you the space to truly listen, build trust, and co-create solutions with your counterpart. Trust-building is Tim’s “single biggest competitive advantage” in an AI-driven world. Even as automation and scripts proliferate, genuine human connection and credibility remain irreplaceable. Tim’s Favorite Tactics Tim shared his top tactics, each rooted in psychology and practical experience: Creating Urgency: By making your offer time-sensitive, you amplify its perceived value, countering commoditization and focusing the buyer’s attention.Not Needing the Deal: When you approach negotiations from a place of abundance (thanks to a healthy sales funnel), you have the flexibility to be creative, collaborative, and less reactive, leading to better deals and relationships.Clarity and Holding Firm: Clearly communicating your value and holding firm helps set boundaries, project confidence, and persuade the buyer of your worth.Vision of the Future (Bonus): Focus on positive, long-term outcomes to keep the conversation optimistic and to reduce emotional tension. The Power of AI and Human EQ Preparation is a non-negotiable for high-stakes deals. Tim recommends leveraging AI to research your counterpart’s background, understand market forces, and tailor your approach. Tools like DISC profiling—and platforms like Crystal Knows—can help you anticipate behavioral styles and communicate more effectively. Tim also emphasizes role-playing and exposure therapy as ways to build comfort and resilience when stakes (and emotions) run high. Ultimately, fusing AI with emotional intelligence (EQ) is a winning combination for modern negotiators. Resources & People Mentioned Books by Tim Castle Crystal Knows AI Connect with Tim Castle Tim Castle Connect With Paul Watts LinkedInTwitter ...
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    33 m
  • Building Trust and Value in B2B Sales Negotiations, Ep #462

    Building Trust and Value in B2B Sales Negotiations, Ep #462
    Jul 9 2025
    This week on the show, Marit Chervier de Ruiter brings her expertise in combining commercial structure with psychoanalytical principles to help businesses achieve long-lasting results in negotiation and sales. We dig into the critical differences between negotiation strategy and tactics, Marit shares game-changing tips for high-stakes negotiations, and how to cultivate stronger, more collaborative relationships with clients. She also shares her top dos and don'ts in negotiation and offers a real-world example of navigating a challenging deal with grace and success. Outline of This Episode [00:00] Build value step-by-step in negotiations to create stronger long-term relationships.[05:33] Know your audience, predict reactions, and stay agile.[06:48] Choose negotiation strategy based on relationship: competitive for one-off deals, collaborative for long-term relationships.[12:03] Be cautious about sharing too much information in negotiations to prevent the other party from using it against you.[10:13] Marit’s top three negotiation dos and don’ts.[13:44] A real-life scenario where Marit’s informal strategy resets the negotiation tone. Strategies and Tactics for High-Stakes Sales Your strategy is your overall plan: the “why” and “what” behind your negotiations. It’s about defining your end goal and determining the outcomes you hope to achieve. Tactics, on the other hand, are the practical steps and techniques you employ during the negotiation—the “how” that helps implement your strategy. Marit brilliantly uses the analogy of the board game Risk. Your strategy might be to conquer the most territories in Asia, but your specific moves—where to place armies, which battles to pick—constitute your tactics. This symbiotic relationship between strategy and tactics is at the heart of effective negotiation. Incremental Value Creation as a Powerful Negotiation Strategy When entering high-stakes deals, Marit’s go-to strategy is incremental value creation. Rather than rushing in to claim as much as possible, she advocates for building value collaboratively and step by step. This approach aims to expand the “pie” for all involved, rather than fighting for the largest slice of a smaller one. Incremental value creation doesn’t just lead to higher deal outcomes—it also lays the groundwork for strong, long-term relationships. As Marit notes, being able to foster trust and collaboration through this approach is just as important as the immediate value of the deal itself. Tactics for Gaining Leverage in Complex Deals Marit’s experience has equipped her with three favorite negotiation tactics that consistently deliver results: Giver’s Gain & Reciprocity: By giving value upfront, you trigger the powerful psychological principle of reciprocity. When you offer something, the other side is often compelled—sometimes unconsciously—to give in return.The Power of Silence: Marit emphasizes that listening is critical. Silence can be uncomfortable, leading others to fill the gap with information. The insights gained from simply listening can be incredibly valuable in steering negotiations.Never Go Alone: In high-stakes negotiations, going as a team allows you to multitask during meetings—you can observe nonverbal clues, take notes, listen attentively, and strategize in real time. Solo negotiators simply can’t do it all; teamwork is a tactical advantage. Collaborative vs. Competitive Approaches Marit highlights the importance of tailoring your negotiation strategy to the context. If you’re pursuing a one-time transaction, a more competitive stance may suffice. But if you’re aiming for a long-term relationship, collaboration and value creation take precedence. However, what if your counterpart takes a competitive approach despite your collaborative intentions? Marit’s advice: acknowledge the approach, reset the tone, and strive to steer the discussion toward shared value rather than mere positional bargaining. Marit wraps up the episode with a real-world example: facing a key client who violated a contract but remained strategically vital. Instead of severing ties, her team reset the relationship through informal conversation before formal negotiation, split roles as “good cop, bad cop,” and found a mutually acceptable solution. The outcome? A salvaged relationship and a creative, trust-based agreement. Connect with Marit Chervier de Ruiter Marit Chervier de Ruiter on LinkedIn Connect With Paul Watts LinkedInTwitter Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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    16 m
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