Sales Influence - Why People Buy!

De: Victor Antonio
  • Resumen

  • I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Episodios
  • Beware The Disappointment Dip - Sales Influence Podcast - SIP 563
    May 2 2025
    Sales Systems and Processes

    🎯 Implementing a predictable prospecting system with specific daily call quotas, structured scripts, and follow-up procedures is essential for sales success and overcoming the disappointment dip.

    📊 Over 70% of sales come from referrals, yet less than 20% of sales professionals ask for them, highlighting the need for a systematic referral process.

    Overcoming Sales Challenges

    😔 The "disappointment dip" occurs when sales professionals face self-blame and disappointment despite doing everything right, emphasizing the importance of robust sales systems.

    🔍 A well-documented sales system should be easily replicable, allowing new hires to follow it with minimal training.

    Sales Strategy

    📅 To combat the disappointment dip, sales professionals must formulate a plan focusing on selling basics: maintaining a schedule, routine, process, and system.

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    11 m
  • Timing Your Social Media Posts - Sales Influence Podcast - SIP 542
    Apr 29 2025
    Optimal Posting Times

    🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours.

    🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentiment tend to be negative during this workday period.

    Research Methodology

    🔬 The Linguistic Inquiry and Word Count (LIWC) tool analyzed 500 million tweets from 2.4 million users in 84 countries over 2 years to determine tweet sentiment during different time slots.

    Sentiment Analysis Results

    📊 Sentiment analysis of tweets revealed two positive periods (5am-8am and 5pm-11pm) when people are more likely to engage positively, and a negative period (8am-5pm) when moods tend to be lower.

    📉 People's moods and sentiment tend to be positive in the morning and evening, but negative during the workday period, with a significant decline in positivity around 2-4pm.

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    9 m
  • Unique Aggregate Proposition - Sales Influence Podcast - SIP 561
    Apr 26 2025
    Unique Aggregate Proposition (UAP)
    1. 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized.

    2. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps being better in competitive markets.
    Sales and Marketing Strategy
    1. 💼 Victor Antonio recommends using UAP to differentiate sales pitches by combining 3-7 special offerings to stand out from competitors.

    2. 🍎 Apple and Google are rare exceptions in creating unique, hard-to-copy products, highlighting the power of a strong UAP.
    Competitive Advantage
    1. 🚀 Salespeople should focus on creating a UAP rather than a USP, as it's more difficult to replicate and provides a stronger competitive edge.
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    9 m
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  • Total
    5 out of 5 stars
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love this podcast...quick relevant and valuable

very formative and helpful sales tips . practical and effective skills that any one can apply today

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Victor Antonio

I've been following Victor for a fee years, off and on. I've had 2 jobs where I'm hired for one thing but quickly get put in positions where I'm having to sell more and more. I always look to Victor's work for help improving my skills and brushing up. selling doesn't come natural to me, and it can be stressful although I do reasonably well with it naturally. Victor's content, both free and his paid Sales Velocity Academy are my analytical dream come true. I like having internal scripts already though out. I like knowing the various conversation paths I'm going to take before I enter into a sales conversation. You have to know where you're going in order to steer the conversation with skill. Victor's content can bring years of experience and knowledge to your fingertips, rapidly expanding your knowledge base from a rookie to the veteran. I was sold 3 years ago, and I'm still sold now. Here's a return customer, satisfied and ready to spend more money on the sales academy. Thanks for your hard work Victor.

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