Old-school spam tactics are still gaming Google - and they’re getting away with it. In this episode, Timothy Malmros Genach unpacks the outdated tricks still slipping through the cracks, breaks down why they’re working, and shares what it means for the future of the SERPs.

Agentic commerce reframes how buying decisions are made when AI acts before humans. In this episode, Alex Moss unpacks what agent-first commerce really means, how autonomous agents evaluate products, and what brands need to rethink now.

How AI interprets local intent is changing the rules of search for businesses and marketers. In this episode, Gerry White breaks down how AI understands local search, what signals matter most, and where SEOs should focus next.

Get your notepad out for this one. In this episode, Dan Petrovic breaks down how AI search actually works - from grounding and citation decisions to prompt variability and real-world SEO implications.

UX and SEO don’t have to compete - they can amplify each other. In this episode, Naomi Francis-Parker unpacks how user experience principles can sharpen your search strategy and drive meaningful engagement.

A product mindset can transform how SEO strategies get built and executed. In this episode, Gus Pelogia shares how he applies product thinking to SEO, from prioritisation to collaboration with teams.

SEO testing is evolving fast in the age of AI. In this episode, Ryan Jones shares how he approaches experiments, interprets results, and adapts strategies for AI-driven search changes.

In a world of AI search, knowing which SEO metrics actually matter is more important than ever. In this episode, Matthew Mellinger breaks down how to approach SEO analytics today and what data points to really pay attention to.