S5 E97 - Guido Alberti

Liquore Strega and the bewitching power of literature (A presentation by Luca Cottini, PhD)

* The fascination for "La" Strega (the witch) and the apprenticeship at "Lo" Strega liqueur factory
* Poster #advertising and the aura of Strega. The blue, green, and red "witch" by Marcello Dudovich
* The Roman city of Benevento, the legends of witchery, and the #drink of Giuseppe Alberti
* A Southern Italian excellence from 1860 to the present. Guido Alberti as #entrepreneur
* The passion for #storytelling. The Nazi occupation of Rome and the salotto of Maria Bellonci
* The birth of Premio Strega, a laboratory of postwar culture & Italy's most important literary award
* From literature to #cinema. The acting career of Guido Alberti, from Fellini to Rosi
* Of #cocktails and literary imagination. What do #stories do? What is their added value?
* Guido Alberti. A complex entrepreneur and #intellectual in search of never-fading #beauty

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