Many gym owners hire the wrong mentor for the wrong reasons.

They pick the cheapest option or someone who “really cares.” But "cheap" doesn't mean "effective" and caring isn’t enough.

You need results when you invest in mentorship.

Today on “Run a Profitable Gym,” Chris Cooper walks you through the Mentor Match exercise, a step-by-step process for identifying exactly the right mentor for you.

The exercise reveals which coaching styles have actually worked for you in the past: Some people respond to drill sergeants, while others need questioners or explainers.

The key is finding the style that matches your personality.

Chris also covers the three non-negotiables when choosing a mentor: They’ve done what you want to do, they’re objective (not just supportive), and the investment is uncomfortable enough to ensure you do the work.

Every coach needs a coach. Use the Mentor Match exercise to find the right fit.

Download the free Mentor Match worksheet in Gym Owners United, linked below.

Links

Gym Owners United

Book a Call

1:45 - Mentor Match exercise

13:01 - Find the expert

16:17 - Non-negotiables

19:48 - Do your due diligence

20:51 - A reality check

You have access to endless knowledge and resources, but you can’t seem to put it all together and fix your gym. Why?

In this episode of “Run a Profitable Gym,” Chris Cooper walks you through the mind of a mentor—showing you exactly how they diagnose problems, prioritize solutions and guide gym owners step by step.

He reveals the three reasons gym owners need more money:

- Expenses are too high.
- Number of clients is too low.
- Average revenue per member (ARM) is too low.

Many gym owners say, “I need more leads,” but that’s rarely the real issue. Chris maps out the actual problem-solving process so you can identify your biggest priority.

He explains how to get more clients, increase retention and earn more per member.

You don’t need more knowledge to grow your gym; you need clarity and a step-by-step plan.

Links

Gym Owners United

Book a Call

3:24 - Earn more per member

8:44 - More clients, longer retention

16:51 - Understand your lead funnel

24:43 - The four marketing funnels

33:18 - Make time to grow your gym

Don’t let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here.

Joe Rouse ran Two-Brain's “1-Hour Marketing Audit” on his gym and uncovered gaps in his funnels—even after 12 years in business.

In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Joe, owner of Breakaway Fitness & Performance, to find out what he discovered using Chris Cooper’s free marketing audit guide.

Joe thought his funnels were dialed in. The audit proved him mostly right: His lead follow-up, Google Business profile and website all earned top scores.

But the audit also revealed a few critical gaps: His social media posting schedule wasn’t being followed consistently, and his sales process needed better documentation for staff handoff.

In under an hour, Joe walked away with a clear action plan to improve his lead generation and sales—so no more potential members slip through the cracks.

Even experienced gym owners find problems when they audit their marketing. Joe plans to use this guide quarterly to keep his funnels and his sales process running smoothly.

Get the free 26-page guide via the link below and fix your gym’s marketing funnel today!

Links

1-Hour Marketing Audit for Gym Owners

Gym Owners United

Book a Call

2:12 - No. 1 audit discovery

5:08 - What he’s doing right

8:33 - Getting recommended by AI

12:48 - Post-audit action plan

15:40 - Sales process improvements