Today on “Run a Profitable Gym,” host John Franklin is joined by Jason Khalipa, 2008 CrossFit Games champion, founder of NCFIT Gyms and TRAIN HARD online training, and host of the “Jason Khalipa Podcast.”

Jason gives listeners a sneak peek into his value-packed presentation for the 2024 Two-Brain Summit, set for June 8-9 in Chicago.

Between his business ventures and responsibilities as a husband and father of two, Jason is pulled in a lot of directions.

To stay present and productive in each area of his life, Jason uses the “AMRAP mentality.” This mindset is all about prioritizing and segmenting your day, and it allows Jason to show up for his team, his family and himself.

Something else that’s on Jason’s mind: the idea of “train, protect, provide.” Essentially, training allows you to better protect and provide for your loved ones—and as a gym owner you get to give others the ability to do so.

The Two-Brain Summit is sold out—be sure to follow Two-Brain on social media to see highlights!

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2:37 - What it means to run a business

9:07 - Protecting and providing

17:46 - Living the lifestyle

21:58 - Committing and going all-in

35:12 - Feelings on CrossFit HQ and community

Every sale you don’t close at your gym costs you time and money.

In this episode of “Run a Profitable Gym,” host John Franklin is joined by Matt Temby, head of sales at Two-Brain Business and owner of Vault Health & Fitness. Matt’s on the mic to share proven tactics for improving your close rate.

He walks you through the sales process from start to finish: how to discover a potential client’s real problem, help them realize your solution is perfect and close the sale.

Sounds simple, right?

But before you close, you’ll inevitably hear objections such as “I need to think about it” or “I have to talk to my partner.”

Statements like this are smokescreens in front of the real objection: fear, money or logistics. Matt explains how to push through the smoke, identify the real objection and overcome it to close the sale.

Coaches can hear more from Matt at the Two-Brain Summit on June 8 and 9 in Chicago. Tickets are available via the link below.

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Two-Brain Summit

Gym Owners United

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0:25 - Matt's journey in sales

6:08 - Creating strong closers

16:41 - Making sales and maintaining your vibe

21:22 - Ending the sales pitch

31:17 - Incorporating tech

When should you not buy a gym?

In this episode of “Run a Profitable Gym,” host Mike Warkentin dives into this question with Nick Habich, Two-Brain mentor and owner of Shark Bite Fitness and Nutrition in Cape Coral, Florida.

Nick has bought a couple of gyms and passed on several others, and he’s acquired a few horror stories along the way.

Some of the red flags he’s learned to look out for include high expenses—such as a ridiculously costly lease—and mismatches between financial data in the gym’s billing software and its profit and loss statement (P&L).

A lot of gym owners look to acquire businesses because they want to make more money, but they can often find opportunities to generate more revenue within their existing businesses. That’s not to say you should never buy another gym, just that the best plan is to optimize your existing business first.

Nick’s biggest tip? If your gym can’t run without you, don’t even think about buying another one. Start by improving your current gym with mentorship and then pursue other endeavors from a position of strength.

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Gym Owners United

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0:51 - The buying-and-selling experience

6:52 - Buy a gym that’s unprofitable?

12:57 - Verify the numbers

18:46 - Rates that are too low

27:01 - Temptations and business decisions