Rockstar CMO Studio: Marketing in the STARS

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders. STARS is an acronym for the five common situations marketing leaders may find themselves moving into: Startup, Turnaround, Accelerated growth, Realignment, and Sustaining success. In his book The First 90 Days, which is obviously focused on executives entering a business, rather than specifically a marketing leader, Watkins describes these as the characteristics and challenges of, respectively, launching a venture or project; saving a business or initiative that’s in serious trouble; dealing with rapid expansion; reenergizing a once-leading company that’s now facing problems; and following in the footsteps of a highly regarded leader with a strong legacy of success. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Picking the Right Transition Strategy by Michael D Watkins on HBR The First 90 Days by Michael D Watkins Renegade Marketers Unite Podcast by Drew Neisser Ian’s firm Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back OneRepublic - Counting Stars - On YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices