Rocket Fuel: Youth Marketing Podcast Por Rocket arte de portada

Rocket Fuel: Youth Marketing

Rocket Fuel: Youth Marketing

De: Rocket
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A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.


Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).


He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.


This is Rocket Fuel.

Hosted on Acast. See acast.com/privacy for more information.

Rocket
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Crossing The Streams Podcast - MoreAmor
    Jul 18 2025

    Going live in the days of television was a once in a year event. It was the thing that if you missed you were out of the loop of a cultural moment. These days going live is as easy as whipping out the super computer in your pocket and pressing a couple of buttons. So we went out and found an expert in the live streaming space, someone who has been live streaming on Twitch (the current market leader for live streaming content creators) before the platform was even called Twitch.


    We found Amor. He has a podcast called Crossing The Streams where he interviews other live stream content creators, big and small, and all in various niches that honestly we didn't know were even making this kind of content until we found him. We find out about Amor's history as a live streamer, we talk about his podcast and what he has learned along the way, we find out how brands get it wrong and get it right when it comes to working with these kind of creators, and, most importantly we ask Amor, for his, rocket fuel.


    And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk


    ———————

    Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)

    Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

    Follow James on LinkedIn (linkedin.com/in/jameserskine)

    Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)

    wearerocket.co.uk/


    Contact Amor on Twitch (twitch.tv/moreamor)

    And you can find his podcast Crossing The Streams on all good pod-catchers and YouTube (https://www.youtube.com/watch?v=XJw0df3EK9k&list=PLSGuPZ0MYKvd1O9TryAI_XnFBCr7r8-Yn)


    Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert


    It is Hosted and Produced by James Erskine

    Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)

    Hosted on Acast. See acast.com/privacy for more information.

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    56 m
  • The Goliath Ride 2025 - Richard & Rory from Goliath Toys
    May 2 2025

    What's better in this world than toys? Not a lot... and. we think so too. That is why we spoke this month with Rory Edwards and Richard Sutcliffe, they work for Goliath one of the best toy brands out there! You may remember them as being the makers of the Thunderbirds toy range or you may have amongst all your board games a couple of theirs that the kids just keep begging to play!


    So we spoke with them all about what it is like to work in a toy company. The safety that goes in to a Goliath product and even try to find out how they come up with their next best toy!


    We also spoke with them about their epic 600km cycle ride from their office in Reading to the head office the Netherlands! We even sponsored them and will be on their cycle jerseys the whole way!


    We think its such a good cause you should sponsor them too and you can here https://www.justgiving.com/page/vivid-goliath-group-1732698383177?utm_medium=FR&utm_source=CL


    And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk


    ———————

    Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)

    Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

    Follow James on LinkedIn (linkedin.com/in/jameserskine)

    Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)

    wearerocket.co.uk/


    Contact Rory on LinkedIn https://www.linkedin.com/in/rory-edwards-35a42639/

    Contact Richard on LinkedIn https://www.linkedin.com/in/richard-sutcliffe-02792842/


    Here is the link to the fundraiser again https://www.justgiving.com/page/vivid-goliath-group-1732698383177?utm_medium=FR&utm_source=CL


    Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert


    It is Hosted and Produced by James Erskine

    Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)

    Hosted on Acast. See acast.com/privacy for more information.

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    45 m
  • Author & Content Creator - Brian Saviano
    Apr 15 2025

    What does it mean in the modern day to be a content creator? Well we have gone a long way from the idea of someone in their bedroom with camcorder and a ukulele... They are the future of entertainment empires and Brian Saviano a.k.a Bricks'o'Brian is not an exception to that. BrIan has been building his brand over the years and a community that follows which has evolved in to one of his brightest ideas known as the Pro Gamers Guide. A series of children's books to inspire kids who want to be the next influencer, professional gamer, streamer or content creator to do so, but to do so with the ideas of healthy work life balance and habits.


    We talk to Brian about his 1st 2 self published books, his history of being a content creator and the healthy habits he has picked up along the way. We ramble around his plans for the future of the brand and where he wants to take it. Then as we always do we find out what Brian knows about youth audiences and of course we ask him for his rocket fuel.


    And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk


    Don't forget to support Brian's new book here https://www.kickstarter.com/projects/bricksobrian/pro-gamers-guide-to-defeating-trolls Launching on the 26th of April 2025


    ———————

    Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)

    Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)

    Follow James on LinkedIn (linkedin.com/in/jameserskine)

    Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)

    wearerocket.co.uk/


    Contact Brian on LinkedIn (https://www.linkedin.com/in/briansaviano/)

    https://www.progamersguide.com/


    Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert


    It is Hosted and Produced by James Erskine

    Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)

    Hosted on Acast. See acast.com/privacy for more information.

    Hosted on Acast. See acast.com/privacy for more information.

    Más Menos
    45 m
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