Rick & Rick Rule the World Podcast Por Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture arte de portada

Rick & Rick Rule the World

Rick & Rick Rule the World

De: Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture
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 Looking for insights on the latest digital marketing trends? Rick Mathieson (author of Branding Unbound, and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) share their unique brand of news and views from the intersection of marketing, media, tech, and pop culture—delivered with an extra-large serving of fun. From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-worldAll rights reserved Economía
Episodios
  • New Brand Refreshes for Mountain Dew, Marvel's Thunderbolts*, PwC & More

    New Brand Refreshes for Mountain Dew, Marvel's Thunderbolts*, PwC & More
    May 25 2025
    Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express. IN THIS EPISODE: 🫂Halo technology helps Michael B. Jordan play twins in “Sinners” ✱ Marvel gives “Thunderbolts*” a major rebrand in post-release campaign 💥 Can Marvel really pull off a movie like “Avengers: Secret Wars”? 🥤 Mountain Dew brand refresh goes wide with—tattoos? 📢 PwC upgrades its brand identity without spending $1 billion 🥡 Orange Chicken and a Song: Inside Panda Express’s “Pandaoke” Approx. 22 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻
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    22 m
  • 🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars?

    🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars?
    May 16 2025
    From the vault: In this episode from 2018, the Ricks respond to a Geek.com article about eleven 1970s sci-fi movies that were … better than Star Wars? Plus: iHop’s “iHob” rebrand revisited—and advice the Ricks would give their younger selves about a career in marketing. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🥞 iHob Revisited: Results from iHop’s stunt re-brand as “iHob” (at 0:54) 💥 Geek.com says these 11 1970s sci-fi movies better than Star Wars … (at 2:24) 👽 … And the Ricks have some thoughts about it (at 3:11) 📈 The Ricks on advice they’d give their younger selves about a career in marketing Approx. 20 min, 08 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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    20 m
  • 🚀 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

    🚀 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More
    Mar 27 2025
    The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00) 👺 Criminal minds: The fascinating world of cybersecurity (at 2:34) 🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24) 📈 The critical role of content marketing in high-tech B2B marketing (at 7:48) 🤖 The quest for more innovative applications of GenAI in B2B - (at 10:30) 🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38) 🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23) ❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45) 📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28) Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.
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    17 m
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