Rick & Rick Rule the World By cover art

Rick & Rick Rule the World

By: Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture
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  • Summary

  • Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Rick Mathieson and Rick Wootten serve up news and views on marketing innovation from the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.
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Episodes
  • ❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?

    ❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?
    Mar 17 2024
    Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😎 No more prognosticating about "The Year of AR and VR"? (at 00:43) 📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15) 🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34) 🇺🇸 ChatGPT for President? F*ckers finding out (05:29) ❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18) 🤖 Shopping by proxy: The rise of machine customers (at 08:46) 🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25) 📊 Today's fastest-growing brands—depending on how you define "brand" (13:04) Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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    16 mins
  • 🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands?

    🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands?
    Mar 5 2024
    🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere! 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42) 📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34) 🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30) 🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25) Approx. 8 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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    8 mins
  • 😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More

    😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More
    Feb 26 2024
    🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37) …And how might social media "search" marketing help ease the pain? (at 02:48) 💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54) 👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33) 💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07) Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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    12 mins
Economics
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