Rewriting the Rules of Search: How AI Agents Are Changing Digital Strategy

Michael Walrath, Chair of Yext and serial tech entrepreneur, joins David Savage to break down how AI is disrupting the traditional rules of digital presence and search.

As brands wake up to the shift from human-focused web experiences to AI agents as digital gatekeepers, Michael shares what companies need to do now to stay visible. He explains why businesses must stop building for websites alone and start structuring data for AI—and why those who do will dominate the next phase of search.

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