Rethinking Co-Marketing: The Critical Steps You're Overlooking

Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative.

In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the gap between medtech companies and healthcare practices. She reveals the pitfalls of poorly executed co-marketing programs, strategies to identify ideal physician partners, and why effective onboarding can amplify patient trust and practice success.

What we discuss in the episode:

• Why your top-performing practices might actually be the worst candidates for co-marketing
• How compliance and clear goal-setting are crucial for successful marketing collaborations
• Strategies to uncover deeper insights into customer practices through co-marketing discussions
• Leveraging psychological principles like commitment bias to increase practice engagement
• Practical approaches for seamlessly integrating co-marketing into your med tech sales arsenal

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Physician Growth Accelerator

Social Media:

• Connect with Aryn on LinkedIn
• Connect with Zed on LinkedIn