Retention Clarity Gap #2 | Selling Retention Up the Chain: From Data to Decisions
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Retention Clarity Gap #2 | Selling Retention Up the Chain: From Data to Decisions
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In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data.
If you've ever struggled to "sell" retention internally, this one's a must-listen.
🔍 Key Takeaways:
Revenue ≠ Impact. Speak the language of profit & margin.
Know who you're pitching to: finance, founders, creatives all think differently.
Frame your work around solving business problems, not showing reports.
The retention industry is changing fast. Stay sharp or get replaced by AI.
💼 We're hiring: Want to join Yocto? DM George on LinkedIn with what sets you apart. The bar is high, the opportunity even higher.
Book a Strategy Call with YOCTO:
https://calendly.com/george-kapernaros/socratic-interview
▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/