Recession-Proof Your Business

Learn how to price your services for maximum profit in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ethan Ralphs, Joe breaks down the four pillars of recession-proof pricing and reveals how to boost profits, close more deals, and create lifelong customers in the home service industry.

What You’ll Learn:

• Why 25% net profit is essential to growing a sustainable service business
• How to calculate your true billable hourly rate (and why most contractors are way off)
• Proven pricing strategies like the premium-midrange-economy model that boost conversions up to 70%
• How to build long-term profit centers through service plans, warranties, and consumable memberships
• Tips for creating pricing that customers love and that makes your business more valuable at sale

This podcast is packed with real numbers, real tactics, and real impact. Whether you’re an HVAC pro, plumber, or electrician, these pricing strategies will help you increase revenue, scale sustainably, and thrive—even in a recession.

👉 Want the full in-person experience? Join Joe Crisara live on April 25th in Culver City or stream it online. Get your tickets using the link in the description!