Thousands of real estate agents make video content, but not everyone can say they get actual deals from it. When you have the right strategy, YouTube content can go beyond being a marketing tool and become a solid lead gen pillar.

By their very nature, YouTube viewers align perfectly with what great real estate already agents do well - educating their clients.

Sarah Maslowski gets 80% of her leads from her YouTube channel. By targeting the massive market of people relocating to Georgia, she’s gained a loyal following and a solid pipeline of business. How did she go from not seeing results to gaining traction on YouTube?

Why is it important not to become obsessed with analytics, especially if you’re an agent? How can you use AI for better thumbnails? In this episode, Sarah shares her YouTube success story and what it takes to turn the platform into a solid source of business.

You never know what video is going to pop off or resonate with viewers. That’s one of the great things about YouTube but also the hard thing about it. -Sarah Maslowski

Three Things You’ll Learn In This Episode

-Focus on the outcome - more clients

When you make YouTube videos, it’s great to use the analytics to improve your content, but how do you do that without getting consumed by it?

-The best audience for relocation content

YouTube viewers are totally different to the people who watch video content on Facebook or Instagram. What makes the YouTube audience so great for real estate agents?

-Come for the relocation, stay for the connection

Sarah’s YouTube content is relocation-focused, but people stay subscribed well after they’ve moved. What’s the secret to building this kind of loyalty?

Guest Bio

Sarah Maslowski is a full service real estate agent helping clients from all over the United States relocate to Georgia. She also runs a relocation-focused YouTube channel with over 7,000 subscribers. As a former educator, Sarah loves teaching people about the ins and outs of the home buying and selling process. Subscribe to her channel https://www.youtube.com/c/MovingtoGeorgia/

Join a brokerage, learn, thrive and then build your own team. That’s the well-trodden path of just about every real estate agent. A story you never hear is an agent joining the number 1 team in their market, only for it to completely fall apart and disband.

Having such a rocky experience has shaped how today’s guest leads his own team and sets them up for success.

It taught him that who we choose to work with matters. Even though brokerages hire agents, agents also have to “hire” their brokerage because they determine your path. How does our guest lead his team and set them up for success? What's the gap in real estate that allows Zillow to be so successful? Can we use it to our advantage?

In this episode, agent and team leader, Mike Smallegan talks about his unique real estate story, how it impacted how he leads, and how he views things most agents treat as threats.

If what we’re doing is worth what we’re asking, people are going to continue to pay it. -Mike Smallegan

Three Things You’ll Learn In This Episode

-Leverage your love for your local area

Mike built a local Facebook group that’s 125k strong. What inspired it and what value are people getting out of it?

-Zillow doesn’t have to be the villain

In this industry, Zillow gets a lot of flack and even hate, but it’s not always warranted. What does Zillow do really well, and how can we use it to our advantage?

-Why Mike isn’t afraid of the NAR settlement

With the NAR settlement, the election and interest rates continuing to affect real estate markets, how does Mike see the next few months going?

Guest Bio

Mike Smallegan is an agent in Grand Rapids, Michigan. As a lifelong resident of Grand Rapids, Mike has years of experience and intimate local knowledge. He offers unmatched knowledge of the city's diverse neighborhoods. Whether it's a downtown condo or a suburban family home, Mike knows where to find the property that fits your lifestyle. For more information, go to https://smalleganrealestate.com/.

There are two ways tragedy can affect our lives. It can turn us into victims who make ourselves smaller in the face of adversity. Alternatively, it can change the trajectory of our lives giving us an opportunity to make a bigger impact on others.

The latter is the path Curtis Shewell took. His daughter’s cancer diagnosis completely upended his life and led him into real estate, which he considers his miracle job. Instead of letting the hardships define him, he’s been able to get good at adversity and use it to think differently.

What was it like navigating his daughter’s illness and what mindset kept him strong during that time? How did real estate find him? How does he use the empathy he’s gained to make a difference in the lives of thousands?

In this episode, the coach, speaker, subject of an Amazon Prime documentary, and co-author of Empathetic Leadership talks about his story and his unique take on adversity.

If you start learning how to overcome adversity, you get very good at it, when you become good at it, it doesn’t stick to you. -Curtis Shewell

Three Things You’ll Learn In This Episode

-Learning from your worst moment

Having a child diagnosed with a life-threatening illness is every parent’s worst fear. When he faced it, how did Curtis navigate it and become a pillar of strength for his daughter?

-An instant pivot

Curtis Shewell left a great corporate career and ended up in financial turmoil. How did real estate become the miracle job that helped his family and thousands of people?

-Don’t let hard times stick to you

We all face moments of adversity and difficulties that can derail us. How do we respond to these challenges so they don’t define us?

Guest Bio

Curtis Shewell is a real estate agent, coach, business mentor, speaker, subject of an Amazon Prime documentary, and co-author of Empathetic Leadership.

Get the book here and find the documentary Curtis Shewell: My Story on Amazon Prime video.