In a world obsessed with instant wins and easy growth hacks, we forget that true transformation often comes at the cost of deep discomfort, relentless rejection, and faith in what’s not yet visible.

This episode is about what happens when you keep going anyway.

It’s easy to look at a top 10 franchisee and see polish, poise, and success, but what you won’t see is the 0-for-40 streak of failed sales appointments, the identity crisis, the depression, or the fear of having to return to a life that felt like a cage.

But Jordan Espeseth didn’t give up.

Today, he’s the Area Director and Publisher for Real Producers in the Dallas Metro Area, one of the top-performing markets in the country.

But just a few years ago, he was trying to figure out if he had what it took to succeed in this business. What did drinking tobacco juice teach Jordan about taking action? How did he push through the hardest parts of his journey?

In this raw and honest conversation, Jordan shares the behind-the-scenes of his journey, how he kept moving forward when everything in his life felt like it was falling apart.

Sometimes you're not doing anything wrong; it's just a matter of reps. -Jordan Espeseth

Things You’ll Learn In This Episode

• You’re not failing, you’re just in the reps stage
  40 no’s don’t necessarily mean you’re doing the wrong thing. Could the rejection be a necessary initiation?
  
  
• You’re selling to the wrong people (even when you think you’re not)
  What do most marketers get completely wrong about reaching top producers?
  
  
• Drink, don’t think
  What did a tobacco purge in the Peruvian jungle teach Jordan about overthinking, taking action, and the trap of analysis paralysis?
  
  
• You don’t need more motivation; you need a deeper reason
  Why was pain, not vision, Jordan’s most powerful fuel, and why is remembering where you came from critical to building something that lasts?

Guest Bio

Jordan Espeseth is an entrepreneur, the owner of DFW Real Producers and COO of WAY Social. Jordan was a semi-pro Snocross athlete from Minnesota with dreams of competing in Aspen at the Winter X Games. He ended up in Texas with his own real estate publication business. Follow @jordanespeseth on Instagram.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts, or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

For many real estate agents, marketing and advertising are murky must-do activities we don’t understand.

We know we need to “get out there” and stay in front of our target market. We’ve been told to build a brand, show up in more places, put money behind our efforts, and wait for the ROI to show up.

But what does that actually mean, and does it even work?

With so many options and so much noise, it’s no wonder agents feel stuck, scattered, or skeptical.

Add to that the pressure to show instant results, and most agents end up measuring the wrong thing, too soon, and in all the wrong ways.

The truth? ROI isn’t about what happens in the first 30 days. It’s about what happens after consistent visibility and long-term trust compound.

In this episode, I sit down with JP Hamel, the newly appointed President and CEO of The N2 Company.

With 16 years of experience in hyper-local advertising and a background as a franchisee himself, JP offers a clear-eyed perspective on what it really takes to grow your visibility, reputation, and referrals in real estate.

There are many places to advertise, but businesses generally don’t get a great education on where to spend their money. -JP Hamel

Things You’ll Learn In This Episode

• ROI isn’t broken, your timeline is
  Why do most businesses misunderstand ROI entirely? What crucial variable are they leaving out that changes everything about how you should measure success?
  
  
• Omnipresence beats one-time hits
  What does Verizon’s marketing have in common with the average small business advertiser, and how can you become unignorable in your niche?
  
  
• Most no’s are just not yets
  Your ideal client wants to hire you, but they’re just not ready yet. How do we unlock the power of long-term brand saturation in buying cycles?
  
  
• Spray-and-pray is for Doritos
  How do you know if you’re advertising in the wrong places entirely?

Guest Bio

JP Hamel is the President and CEO of The N2 Company. He has the privilege of leading a team of over 800 of the most talented, top-earning, and inspiring salespeople in the nation. This team has taken N2 to revenues of over $125M and to over 850 publications nationwide. JP is incredibly passionate about his job and believes in faith over fear when it comes to sales and selling. Find JP Hamel on LinkedIn.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com