Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

The Briley Team, the #1 real estate team in Nebraska, tripled production over the past few years and they’re pacing for another year of tremendous growth in 2024.

In this conversation with General Manager Koby Sway, you’ll get insights into how they’ve done it, including the DIRECT model to engage, empower, and focus agents and staff.
- Develop rapport

- Indicate focus

- Reinforce / recognize

- Engage in self-discovery

- Create a plan / cause for gap

- Test / tweak / timeline

This is Koby’s first role in the real estate industry. Learn why it made sense for him and for the team, how they’ve grown lead conversion from 5% to 21%, the first hires he made when he joined the team, and more!

Watch or listen for insights into:

- Finding coachable, moldable, and trainable people

- His path from corporate America into a General Manager role with a real estate team

- The two things that drove the need for a GM: challenges with the “Seal Team” approach and the opportunity with Zillow Flex

- Specific growth in agents, production, and conversion over the past few years - and how they achieved it

- Why he loves termination and how to overcome the reason that 90% of real estate agents fail

- The 6 steps in the DIRECT method to empower people to achieve their goals (and the two steps most people overlook)

- How to get comfortable and confident yourself and how to help your team get comfortable and confident as you start using the DIRECT method

- How they increased lead conversion from 5% to 21% over the past few years

- Two key staff hires early on: Sales Operations Manager and Sales Coach

- How to save time with better feedback loops between team members

- Why the goal of 250 agents and $1B in volume still comes down to one agent at a time

At the end, learn how Kobe made Koby a Lakers fanatic, why he’s such a cheap date, and how you can learn something from anyone and everyone.

Episode with Tim Grover, NYT bestselling author and trainer for Michael Jordan and Kobe Bryant:
- https://www.realestateteamos.com/episode/tim-grover-winning-relentless-fubcon-session

Connect with Koby Sway:

- Email (as mentioned in the episode): Koby at The Briley Team dot com
- https://www.instagram.com/the_inspiring_agent/

- https://www.facebook.com/theinspiringagent/

Connect with The Briley Team:

- https://www.instagram.com/thebrileyteam/

- https://www.facebook.com/brileyteam

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Tiffany Gobster, Team Leader of The Gobster Group inside The Laughton Team in Phoenix, Arizona.

A team within a team within a team? Yes! It comes up in this conversation. The theme is continued growth in collaboration with a family of people in a shared culture.

Find out why - as she’s found more and more success in her business - Tiffany will always build with George Laughton and within The Laughton Team.

Watch or listen for Tiffany’s insights into:

- The natural and the intentional aspects of a vibrant team culture

- The expected and unexpected aspects of life as a real estate agent

- When starting a team became an obvious need and the first two people she brought alongside her

- How things like onboarding, training, and tech stack work as a team within a team

- Her preferred methods of recruiting agents and of coaching her team members

- Two things you need before starting a team

- Why you’re a better agent for your clients when you join a team

- Branding implications of building a team within a team (within a team) - spoiler: it’s about the agent, not about the company

- Why future success will draw on the past

At the end, learn just how a collection of colorful Stanley cups became the household standard.

Connect with Tiffany Gobster and The Laughton Team:
- https://myphoenixhomesearch.com/team/tiffany-gobster

- https://www.gobstergroup.com/

- https://www.instagram.com/laughtonteam/

- https://www.facebook.com/laughtonteam/

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com/subscribe/
- https://linktr.ee/realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Tony Tramontozzi, Team Leader of The Tozzi Group inside The Laughton Team in Phoenix, Arizona.

Hear how Tony transitioned from property management to become a real estate agent, how he stepped into and then back from a regional team leader role before starting his own team within The Laughton Team (timing is everything), and what the next steps are for him and his six-agent team.

You’ll get a look into his bi-weekly accountability calls with agents and a hands-on, human-to-human practice he’ll always maintain even though some people automate it.

You’ll also understand the benefits of building a team inside a team - and what it takes to attract new agents and make them successful.

Watch or listen for Tony’s insights into:

- What a collaborative culture looks like in action

- How he shifted from property management and joined The Laughton Team back when they had just a half dozen agents

- Why the timing of a leadership role makes all the difference (one he stepped into and stepped back from before starting his own team within the team)

- The big shift a new team leader has to take - both as a mindset and in day-to-day practice

- How to make your team attractive to new agents

- What his bi-weekly accountability conversations with agents look like and why he asks “what got in the way?” more than “why?”

- What specifically gets in the way of new agents meeting their commitments and goals

- How he leverages tech and what he keeps as a hands-on, human-to-human, and in-the-moment video texting practice (even though some people automate it)

- How he’s thinking about potentially hiring his first staff member, assigning a co-team-leader, and stepping back a little from sales production to be more available to his agents

At the end, learn why he loves a team with haters and a team that’s had some down years.

Connect with Tony Tramontozzi and The Laughton Team:
- https://myphoenixhomesearch.com/team/tony-tramontozzi
- https://www.linkedin.com/in/tonytramontozzi/
- https://www.instagram.com/laughtonteam/
- https://www.facebook.com/laughtonteam/

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com/subscribe/
- https://linktr.ee/realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe