What separates the top 1% from everyone else? For George, it’s simple. George doesn’t quit. In this powerful clip, George shares how growing up in poverty built an unshakable internal drive that fuels his success today. Instead of giving up, Gearge pivots, adapts, and keeps pushing forward no matter the obstacle. George also opens up about the reality of taking risks, from signing millions in personal guarantees to managing investor capital, and why calculated risk is necessary if you want to win big. If you’re chasing success but feeling the pressure, this is your reminder to stay in the game.

Bullet Point Highlight: • Grew up in extreme poverty, built an unstoppable internal drive • “I don’t give up, I just pivot” mindset • Grit is essential to overcome mental, physical, and emotional challenges • Anything worthwhile is hard, success requires pushing through • Signed millions in personal guarantees on real estate • Took on investor capital with real responsibility and risk • About 20% of portfolio backed by personal guarantees • Risk is unavoidable if you want to scale and grow • Big rewards come with calculated risks • Success comes down to staying in the game and not quitting

Seth Bradley’s Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

George Salas’s Link: https://www.linkedin.com/in/georgesalas360 https://www.instagram.com/georgesalas360/ https://www.facebook.com/georgesalas360/ https://www.youtube.com/c/GeorgeSalas https://www.georgesalas.com/

What if short term rentals could be operated like institutional grade hospitality assets instead of simple vacation homes? In this episode of Raise the Bar, Seth Bradley sits down with George Salas, Founder and CEO of Empress Capital, to discuss how experiential hospitality, strategic market selection, and disciplined operations are transforming the short term rental space into a scalable investment strategy. George Salas shares the journey of building a vertically integrated hospitality company, launching a $15M investment fund, raising capital, and creating properties designed to deliver both exceptional guest experiences and strong investor returns while navigating the realities of scaling a real estate investment business.

Bullet Points and Highlights: • George Salas Built Empress Capital Around Experiential Hospitality • Short Term Rentals Can Be Operated As A Professional Investment Asset Class • Strategic Market Selection Drives Long Term Performance • Guest Experience And Design Increase Occupancy And Revenue • Raising Capital Requires Trust, Transparency, And Consistency • Building A Vertically Integrated Company Creates Operational Control • Launching A $15M Fund Allowed Empress Capital To Scale Investments • Partnerships Play A Major Role In Growing Real Estate Businesses • Long Term Wealth Comes From Strong Systems And Disciplined Execution

Links to watch and subscribe: Seth Bradley’s Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

George Salas’s Link: https://www.linkedin.com/in/georgesalas360 https://www.instagram.com/georgesalas360/ https://www.facebook.com/georgesalas360/ https://www.youtube.com/c/GeorgeSalas https://www.georgesalas.com/

In this conversation, Ben Fraser and Seth Bradley discuss the evolving landscape of alternative investments, focusing on the fund-to-fund model and the opportunities it presents for aspiring fund managers. They explore the transition from traditional co-GP models to more compliant structures, the demand for access to private markets, and the importance of building trust and relationships in capital raising. Seth shares insights on how technology and platforms like TribeVest simplify the process of launching a capital raising business, making it accessible to individuals with existing networks. The discussion also highlights the revenue models for fund managers and the significance of due diligence in mitigating risks.

Takeaways

* The fund-to-fund model offers a compliant way to raise capital.

* Tribevest simplifies the process of launching a capital raising business.

* Building trust with investors is crucial for success.

* Many successful fund managers are not full-time capital raisers.

* Due diligence is essential to mitigate risks in investments.

* The demand for private market access is growing among investors.

* Investing your own money builds credibility with investors.

* Technology has made capital raising more accessible than ever.

* Quick returns can build investor confidence and momentum.

* Networking and relationships are key to successful capital raising.

Links from the Show and Guest Info and Links:

Seth Bradley’s Links:

https://x.com/sethbradleyesq

https://www.youtube.com/@sethbradleyesq

www.facebook.com/sethbradleyesq

https://www.threads.com/@sethbradleyesq

https://www.instagram.com/sethbradleyesq/

https://www.linkedin.com/in/sethbradleyesq/

https://passiveincomeattorney.com/seth-bradley/

https://www.biggerpockets.com/users/sethbradleyesq

https://medium.com/@sethbradleyesq

https://www.tiktok.com/@sethbradleyesq?lang=en

Ben Fraser / Aspen Funds Links:

https://aspenfunds.us/

https://youtube.com/@investlikeabillionairepodcast?si=oF0HYJhX-m7aE-0F