Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show.

The World Economic Forum has published its Future of Jobs Report.

They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence.

This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures.

The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.

The report brings together the perspective of 803 companies collectively employing 11.3 million workers.

This study gives us important insights into how we as marketers need to thinking about the future of our work.

So, let’s dive in.

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show.

Are you surprised I’m talking about TikTok again?

No, don’t be.

They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!

So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks.

Because, there are many government and public sector agencies who are not using the app because of the data security threat.

Although I think your absence is problematic in the long run!

Ok, let’s dive in!

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show.

2024 is the year of AI isn’t it?

If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others.

But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week.

But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.