Pouring money into a marketing agency and still watching your schedule sit half empty is one of the most frustrating feelings in business. Facebook advertising for small businesses does not have to be complicated, expensive, or handed off to someone who barely knows your trade.

I brought Nick Trevillian onto the Profitable Home Services Podcast because the conversations inside our coaching group have been too good to keep to ourselves. Nick has been an entrepreneur for 20 years, owns part of a heating and cooling company, and has helped a Phoenix HVAC owner generate $1.8 million and 320 new customers by simply learning to run his own ads with the right message. Nick is helping us kick Sneaky Leaky to the curb in this episode with his experience in generating leads for home service businesses through social media and more.

What You'll Learn…

• Why Facebook advertising for small businesses beats paying an agency every time

• How to use Meta's AI targeting to reach dream customers without touching demographics

• The one thing that makes or breaks any ad, and it is not the budget

• How to turn a single job site video into a digital door knock for the whole neighborhood

• What most owners miss about following up with leads sitting cold in their database

• Why Facebook advertising for small businesses works best when you stop acting like an influencer

• How two emails and zero ads generated $150,000 in repair and replacement revenue in two weeks

Key Moments…

0:45 How Nick Built His First Seven-Figure Business Before Facebook Existed
4:30 Why Lead Generation Solves Almost Every Revenue Problem
9:15 The Day Facebook Ads Went From Overwhelming To Four Clicks
14:00 Facebook Advertising For Small Businesses As Digital Door Knocking
19:30 The Pest Control Owner Who Netted 2,400 Dollars On His Very First Ad
24:45 Your Customer Database Is The Biggest Profit Leak You Are Ignoring
30:10 Why Facebook Advertising For Small Businesses Starts With A Better Offer

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with Nick at https://www.nicholastrevillian.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

Profit First Method
💲See how the Profit First structure helps you pay yourself, control expenses, and keep steady profit all year. https://taxcoach4you.com/profit-first/

Profit Impact Call
☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/

Leadership skills aren't something most home service owners were ever taught, and the gap shows up where it hurts most, in your profits. When your crew works in silos instead of collaborating as a team, the costs stack up fast through wasted drive time, redone work, miscommunication, and employees heading for the door. I know this firsthand, because early in my business I was walking straight to my desk every morning, and my team took that as a green light to do work as lone wolves. It took months of low profits and frustrated customers before I figured out what I was doing wrong.
In this episode, author and 29-year CEO Barry Moline joins me to share the leadership skills and team building activities that actually move the needle for home service businesses. We talk about workplace communication, team culture, employee engagement, and the simple collaboration habits that turn a group of workers into a team that protects your profits. If you've been curious about how to lead a team without big motivational speeches or complicated programs, this conversation will give you practical, low-cost starting points.

What You'll Learn:

💼 Why collaborating as a team is a direct path to higher bottom line profits
💼 The team building activities that transform silos into a connected crew
💼 What most owners miss about employee appreciation and why it drives turnover
💼 How curiosity and workplace communication win customers and build loyalty
💼 Why team collaboration during calm seasons means strength when things go sideways
💼 The hidden profit leak tied to keeping your team in the financial dark
💼 How ten seconds of recognition can cut costly employee turnover

Key Moments:

00:00 Intro
1:10 Why Collaborating As A Team Is A Financial Decision Not Just A Feel Good One
5:45 How Silos And Lone Wolves Create Profit Leaks In Home Service Businesses
10:20 Simple Icebreakers That Start Collaborating As A Team
16:00 Why Curiosity Makes Your Crew Better With Customers And Each Other
22:30 The Ten Second Thank You That Cuts Turnover And Saves Real Money
28:15 How To Share Financial Info With Your Team Without Oversharing
34:00 One Hidden Profit Leak Most Owners Have Never Considered
Leadership skills don't have to be complicated to work. Barry Moline's approach to team building, team unity, and leadership coaching is built around simple, repeatable habits anyone can start this week. Whether you're managing two field techs or a crew of twenty, this episode covers the team management tips and collaboration strategies that build a workplace culture people actually want to show up to. Small businesses that invest in team work and employee engagement retain better employees, serve customers more effectively, and protect their profits without spending a fortune.
If you've been searching for leadership training, executive coaching ideas, or practical ways to grow team culture in the workplace, you'll find real talk and real tools in this episode. Barry also shares a free icebreaker resource at barrymoline.com/resources, which you can use at your next meeting.

👉 Watch the full episode now and find out how leadership skills and simple team-building activities can become your most affordable profit protection strategy.

🎧 Listen to all episodes at https://profitablehomeservices.com/
🤝 Connect with Barry at https://barrymoline.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

15 Profit Leaks Report

📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks

Profit Impact Call

☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/

You paid for the lead, they found your company, and then they hired someone else. That stings, especially when you are already spending good money on ads and marketing. In this episode, I sit down with George Swetlitz to talk about how business reviews are either helping you convert that traffic or quietly handing it to your competitors. George shares how he grew a 220-location company and used strategic review responses to move struggling locations into profitability, not by buying more ads but by leveraging the good work they had already done. When you treat business reviews like a simple box to check, Sneaky Leaky wins, and your organic growth stalls. Listen in, and you will see how a smarter approach to business reviews can help you convert more of the customers you already worked hard to attract.

What You'll Learn…

• Why rankings alone will not convert more customers

• How business reviews influence both Google and buying decisions

• The one response mistake that quietly costs you sales

• Why consistency matters more than a one-time review push

• How business reviews can turn unprofitable locations around

• About the employee-level strategy that boosts review volume fast

• The mindset shift that turns reviews into organic growth

Key Moments…

1:10 Reviews Are For Rankings Responses Are For Conversion

6:45 How Recency Impacts Business Reviews And Visibility

12:30 Why Generic Responses Hurt Conversion

18:40 Employee Level Strategy That Increases Review Volume

24:15 Using Business Reviews To Drive Organic Growth

31:20 Competitor Analysis And Voice Of The Customer Insights

42:50 Turning Review Consistency Into Long-Term Profit

🎧 Listen to all episodes at https://profitablehomeservices.com/

🤝 Connect with George at https://www.rightresponseai.com/

ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

15 Profit Leaks Report
📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks

Profit Impact Call
☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands. https://taxcoach4you.com/profitimpactcall/