Our guest today is Tom Kerwin. Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin (Spelled C-Y-N-E-F-I-N), a decision support framework created by Dave Snowden and he has co-facilitated a workshop with Dave using a complexity framework called The Estuarine framework of Estuarine mapping which we will discuss.

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive.

Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.

Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need an introduction here since it was created by Harvard Professor Clayton Christensen. Robyn worked at BCG and was a Brand Manager at P&G where she was on the team that developed and launched Swiffer and Swiffer Wetjet.