Practice Momentum - Private Practice Business Coaching Podcast Podcast Por Dr Brooklyn Storme arte de portada

Practice Momentum - Private Practice Business Coaching Podcast

Practice Momentum - Private Practice Business Coaching Podcast

De: Dr Brooklyn Storme
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Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™.

She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices.

Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA).

The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.

Copyright 2025 All rights reserved.
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Episodios
  • AI in Private Practice: What Every Therapist Needs to Know About ChatGPT and Claude (Plus: The Private Practice Resource Hub Is Here)
    Apr 1 2026
    If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you. I am walking you through everything a counsellor, psychologist, or social worker in private practice needs to know about AI right now. What it actually is in plain English, what ChatGPT and Claude are and how they are different, the fears I hear from therapists every single week and which ones are worth taking seriously, the mistakes that are happening in real time that you want to avoid, and the genuine possibilities sitting right in front of you. And I am celebrating the launch of something I have been building for months: the Private Practice Resource Hub. A dedicated space where therapists can explore AI, access practical tools to help fill their diary and market their practice, learn the basics, and get training when they are ready. This is not a techy episode. It is a real conversation about a shift that is already happening, and how you can be part of it. IN THIS EPISODE What AI actually is, explained without jargon or overwhelm. Why ChatGPT and Claude are the two tools I recommend for therapists in private practice and how they differ from each other. The fears therapists have about AI, including confidentiality, authenticity, and being replaced, and what to do with each of them. The mistakes that are already happening that could put your ethics and your reputation at risk. The time-saving possibilities that are available to you right now in your business. And a full introduction to the Private Practice Resource Hub, newly launched and built specifically for therapists. THE ONE RULE YOU NEED TO REMEMBER Never put client information into an AI tool. Not names, not identifying details, not session content. Your ethical obligations do not pause because a tool is convenient. AI is for the business side of your practice, not the clinical side. Everything else is an opportunity. WHAT IS THE PRIVATE PRACTICE RESOURCE HUB? The Private Practice Resource Hub is a dedicated space for therapists in private practice who want to explore AI, access ready-to-use tools, build their knowledge, and learn at their own pace. Inside you will find practical tools built to help you fill your diary and market your practice, AI basics content, and training you can access when you are ready. It is designed to meet you where you are, whether you are brand new to AI or already dabbling and want to go deeper. Join the Hub here: https://www.skool.com/private-practice-resource-hub LINKS MENTIONED IN THIS EPISODE Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub Website: https://brooklynstorme.com Free Private Practice Marketing Quiz: https://brooklyn.myflodesk.com/moreclients Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz Website Wellness Check: https://sales.brooklynstorme.com/wwc-aud/ AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ CONNECT WITH ME Website: https://brooklynstorme.com Podcast: https://brooklynstorme.podbean.com/ Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Facebook Profile: https://www.facebook.com/drbrooklynstorme/ ABOUT DR BROOKLYN STORME I am Dr Brooklyn Storme PhD, a business coach for counsellors, psychologists, and social workers in Australia who want to start, grow, and scale their private practice. I have over 30 years of experience in private practice and I am passionate about helping therapists build sustainable, profitable businesses without burning out. The Practice Momentum Private Practice Podcast is in the top 5% of podcasts globally with 500+ episodes. AI in private practice, ChatGPT for therapists, Claude AI for counsellors, artificial intelligence therapy, private practice marketing Australia, counsellor business tools, psychologist private practice, social worker private practice, AI tools mental health professionals, Private Practice Resource Hub, AI ethics therapists, client confidentiality AI, practice momentum podcast, Dr Brooklyn Storme, fill your therapy diary, therapy business automation, AI content creation therapists, grow private practice Australia, ChatGPT prompts for therapists, private practice business coach
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    49 m
  • The Instagram Algorithm Changed in 2026 - And For Once, It's Actually Good News for Therapists
    Mar 30 2026

    If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us.

    I've been digging into what's actually shifted and what it means if you're a counsellor, psychologist, or social worker trying to grow your visibility and attract more ideal clients. And what I found genuinely surprised me.

    [00:00] Introduction — why Instagram feels broken for so many therapists right now

    [02:30] The biggest shift: views are now the primary metric, not likes or comments. A "view" only counts when someone actually opens or watches your content — not just scrolls past it. This is good news because it means your real reach is finally being reflected accurately.

    [05:00] The Audition System explained. Every new post gets shown to a small group of non-followers first. If they engage, Instagram pushes it further. If they don't, even your own followers may not see it. This means your hook — the first line of your caption, the first second of your Reel — matters more than ever.

    [08:30] Watch time is now the number one ranking signal. Instagram tracks how long people watch, especially past the three-second mark for Reels. It also tracks rewatches. Educational content that people want to revisit — things about anxiety, burnout, boundaries, nervous system regulation — performs really well under this model.

    [12:00] DM shares are weighted three to five times more than likes. When someone sends your post to a friend, Instagram treats that as a very strong signal. Think about the content that makes someone go "I need to send this to my person." That's what drives reach now.

    [15:30] Authenticity is outperforming polish. Instagram's own head, Adam Mosseri, has said this publicly. AI has made perfect-looking content cheap and commonplace, so raw and real human content is cutting through. For therapists who've always felt they needed to look polished and put together — this algorithm shift is genuinely freeing.

    [19:00] Topic clarity rewards consistent accounts. The algorithm gets confused if you're posting travel content one day and therapy tips the next. Picking three to five clear content pillars and staying in that lane improves your distribution significantly.

    [22:30] Original content gets 40 to 60 percent more reach than reposts, and accounts posting more than ten reposts in 30 days are excluded from recommendations entirely. This one is important to know.

    [26:00] Longer Reels are now being rewarded in Explore. Instagram is surfacing three-minute-plus storytelling content — which means if you've got something worth unpacking properly, you now have permission to take the time you need to explain it well.

    [29:30] Saves signal deep interest. The algorithm reads a save as "I want to come back to this," which means resource-style content — self-assessments, explained concepts, reflection prompts — gets rewarded. This is a completely natural fit for what therapists have to offer.

    [33:00] The three things to prioritise right now — and why the algorithm is genuinely working in your favour if you lean into the right things.

    [38:00] How to think about this if Instagram feels overwhelming or like one more thing to manage

    [41:30] Where to go from here

    If this episode helped you think differently about showing up online, I'd love for you to share it with a colleague who's been struggling with their social media presence. And if you want to take this further and get really clear on how to market your practice in a way that feels sustainable and actually works, my free marketing quiz is a great place to start: https://brooklyn.myflodesk.com/moreclients

    You can also find out more about working with me at https://brooklynstorme.com

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    45 m
  • My MOVE method for getting things done in private practice
    Mar 24 2026

    Apply for Practice Momentum here https://sales.brooklynstorme.com/momentum/

    Apply for Momentum Ascend here

    https://sales.brooklynstorme.com/momentum-ascend/

    Free private practice community here

    https://www.facebook.com/share/g/1EThvsNC5T/

    Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling exhausted and wondering why it was so easy for others, I turned things around by creating my own approach. I'm breaking it down for you in this episode of the Practice Momentum private practice podcast. You'll hear not my only approach (you can use it too!) but also the process I used to create it. Hope it helps! #counselor #counsellor #psychologist #socialwork #privatepractice #timemanagementfortherapists

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    1 h y 16 m
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