Priority Pursuit  By  cover art

Priority Pursuit

By: Treefrog Marketing
  • Summary

  • A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.
    © 2023 Priority Pursuit
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Episodes
  • 5 Things I Wish I Knew Before Starting a Small Business
    Apr 30 2024

    We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming.

    Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey.

    In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. Kelly opens up about the realities that hit when you transition from dream to day-to-day operations.

    From the importance of setting boundaries to the unexpected twists of managing growth, we're covering ground that's rarely discussed but universally experienced.

    If you're standing at the crossroads of entrepreneurship or finding yourself nodding along with our struggles and successes, this episode is a must-listen.

    Specifically, this episode highlights the following themes:

    • The importance of setting boundaries early on
    • Why work-life balance is non-negotiable for long-term success
    • The realization that scaling up isn't the only path to achievement

    Other Mentioned Links & Resources

    Episode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini:
    https://treefrogmarketing.com/how-create-personal-vision-life-business

    Episode 138: Boundary Blueprint: How to Set Boundaries for Small Business Success:
    https://treefrogmarketing.com/tag/how-to-set-boundaries-for-small-business-success

    Start Your Podcasting Journey with Honest Podcasts:
    https://honestpodcasts.com

    Read Company Of One by Paul Jarvis:
    https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

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    51 mins
  • Why Having a Website Isn’t Enough to Grow Your Small Business
    Apr 23 2024

    We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league.

    It's time to push past the basic and get strategic with your online presence.

    In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds.

    It's not just about going live with a URL; it's about weaving a story that captivates your audience, striking the right SEO notes, and guiding those visitors through crystal clear calls to action.

    Stick around because by the time we're done, you'll be ready to transform your website from a digital storefront into a dynamic growth engine. Tune in now, and let's get those leads flowing your way.

    Specifically, this episode highlights the following themes:

    • The critical role of strategic storytelling and clear messaging on your website
    • The importance of building a sales funnel to nurture customer relationships
    • How SEO and consistent, value-laden content lead to better business opportunities

    Other Mentioned Links & Resources

    Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

    Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
    https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

    Listen to episode 114: How to Build a Sales Funnel as a Small Business:
    https://www.treefrogmarketing.com/how-build-sales-funnel-small-business

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Get a free website guide:
    https://treefrogmarketing.com/website

    Read the book Building a StoryBrand by Donald Miller:
    https://amzn.to/49GaY5f

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    Show more Show less
    37 mins
  • How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello-Benedict
    Apr 16 2024

    When your business thrives, shouldn't your team as well?

    In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy.

    You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not just boosting profits but also rewarding her hardworking technicians with a well-deserved slice of the success pie.

    Learn the nuts and bolts of setting up a program that actually works, from knowing your costs to outsourcing payroll, and discover how injecting this financial incentive can revolutionize your team's performance.

    And it’s not all numbers—we’re also touching on the human element, prioritizing character, training, and the mindset of embracing change.

    Tune in now to catch all the golden nuggets of wisdom!

    Specifically, this episode highlights the following themes:

    • Implementing a dynamic profit sharing program
    • Fostering employee motivation and efficiency
    • Building a lasting and profitable small business culture

    Other Mentioned Links & Resources

    Get to know more about Laura Ciriello-Benedict:
    https://www.linkedin.com/in/laura-ciriello-benedict-2697537

    Learn More about Ciriello Plumbing:
    https://cirielloplumbing.com

    Learn More about payroll service Gusto:
    https://gusto.com

    Learn more about QuickBooks:
    https://quickbooks.intuit.com

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

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    36 mins

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