Postcards Are Cute; Pixels Pay

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We dig into how investor marketing really works, from targeting to funnels to cost of capital, and why visibility beats postcards. Jason shares a clear playbook for using audits, pixels, and regulations to raise money online without wasting ad spend.

• defining investor marketing across ads, content, outreach
• mapping funnels from awareness to investment
• cost per click, cost per lead, and acquisition benchmarks
• quality vs quantity and blended traffic sources
• geo targeting and audience personas for real estate
• competitor audits with Similarweb, SEMrush, SpyFu
• using Facebook Ads Library to study live creatives
• retargeting with pixels and mid‑funnel ads
• scripting, recording calls, and improving close rates
• overview of Reg D, Reg CF, and Reg A structures
• building first‑party investor data and scaling
• growth as discipline, teams over solo, consistency

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