Ponderings from the Perch Podcast Por Little Bird Marketing & C-Suite Radio arte de portada

Ponderings from the Perch

Ponderings from the Perch

De: Little Bird Marketing & C-Suite Radio
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.℗ & © 2018 Ponderings from the Perch Arte Economía
Episodios
  • When Market Research Drives Thought Leadership and PR

    When Market Research Drives Thought Leadership and PR
    Dec 12 2025
    *This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.* Can market research actually drive your thought leadership strategy? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President of Marketing Research at Method Communications, Svetlana Gershman, about how market research and PR must work together to create authentic thought leadership. They explore why these disciplines historically operated in silos and how the rise of large language models (LLMs) is forcing communication teams to unify around consistent narratives that build expertise, authority, and trustworthiness. McKinney and Gershman discuss how thought leadership research differs fundamentally from internal business research. While both require methodological rigor and straightforward storytelling, thought leadership research must find the intersection between what's measurable and what's newsworthy. "Your research has to be timely with what's going on," Gershman explains. "Timely facts, cultural facts, taking advantage of that and understanding what that means for your industry, for your context, for an employer, is important. It's fun, it's timely, it will make the news, but it's also valuable." Gershman explains the "dream headlines" approach her team uses, where they draft potential headlines before designing the survey to ensure the research can generate media pickup while maintaining data integrity. Their conversation reveals how LLMs are reshaping the relationship between customer insights and b2b content marketing. Search engines now act as gatekeepers in B2B decision-making, which means brands must maintain narrative consistency across all channels. Gershman shares how her team at Method Communications bridges the gap between research and PR by ensuring that customer insights inform thought leadership strategy while meeting the standards journalists expect from authoritative sources. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.
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    27 m
  • Workflow Automation to Create High-Quality LinkedIn Posts

    Workflow Automation to Create High-Quality LinkedIn Posts
    Dec 5 2025
    What if your best LinkedIn content is hiding in conversations you're already having? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses a systematic approach to creating high-quality LinkedIn content without adding another full-time job to your plate. She reveals how to capture moments of unconscious competence—when you're speaking from deep expertise during client pitches, presentations, or team meetings—and transform those insights into a consistent content library. She explains that the most powerful content doesn't come from staring at a blank page at 7 a.m. with coffee in hand. It comes from recording those golden moments when you're in flow, solving real problems, and articulating your unique value naturally. "Workflows [only] work when they fit YOUR workflow," McKinney explains. "Do not try to do something that is so foreign to you that you will not do it. Get inspired to understand how you can get disparate systems to work together and shorten your path to success." By building an automated workflow using tools like Zapier, ChatGPT, and Claude, you can capture transcripts, filter for viral-worthy topics, and create polished posts that actually sound like you. The episode walks through a six-step automation process: capturing transcripts from recordings, using Zapier to connect tools, filtering topics with ChatGPT, crafting spicy takes with Claude, creating project management cards, and scheduling polished posts. Priscilla emphasizes that perfection isn't the goal—adaptation is. Your tech stack and team structure will differ, but the principle remains: multiply the value of work you're already doing by being kind to your future self. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.
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    24 m
  • Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy

    Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
    Nov 28 2025
    How do you transform abstract brand values into a consistent voice that cuts through the noise? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the three pillars of developing an authentic brand tone of voice. She breaks down how personality, perspective, and language work together to create communications that sound distinctly like your brand across every touchpoint, from formal proposals to casual social media interactions. McKinney explains that tone of voice begins with understanding your core values and how they translate into daily behavior. She walks through Little Bird Marketing's four core values (care deeply, finish strong, stay gold, and be true) and demonstrates how each value shapes not only what the company says but also how they show up in client relationships. The key is defining both what each value means and what it explicitly does not mean, creating clear guardrails for authentic communication. These values become the foundation for personality, the first pillar of tone of voice, which determines how you say things rather than just what you say. "Your tone should be flexible in different contexts," McKinney explains. "I can go into a formal meeting, and I can go to a fun, happy hour. I'm still Priscilla, right? But it shouldn't be so unrecognizable that there's no flow." The second pillar, perspective, requires brands to take clear stands on industry issues and articulate their beliefs, even if it's unpopular. McKinney shares how Little Bird Marketing built their business around the conviction that every brand deserves a clear and effective marketing plan with tangible deliverables, a direct challenge to the industry norm of vague creative promises. The third pillar, language, involves making concrete decisions about vocabulary, sentence structure, and level of formality. McKinney provides a practical exercise that helps brands identify five non-negotiable tone descriptors. As with many elements of marketing, Priscilla emphasizes that the real challenge isn't creating the document, but implementing it consistently across every communication touchpoint. Music written and performed by Leighton Cordell. Sponsors: Is your concept testing budget disappearing without driving better decisions? Most insights teams waste 30 to 40 percent of their research spend on preventable leaks. Socratic Technologies has created a free audit to help you identify what leak is costing you the most—and exactly how to fix it. Click here to download the audit today and start making concept testing that drives growth. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    28 m
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