In this episode of Pharmacy Crossroads, Bruce Kneeland shares examples of simple, effective and affordable marketing, advertising and management tools he has seen others use. The real lesson, according to Kneeland, is that marketing is essential to a modern pharmacies success. But he also feels that not all marketing need involve buying ads or spending large sums of money. Grass Roots Marketing, that is getting out, being creative and responding to local opportunities is a great way to grow.

Guests: 👩‍⚕️ Nicole McElroy, PharmD, DABAT – Pediatric Clinical Toxicologist, Holtz Children’s Hospital 👩‍⚕️ Lauren Longo, PharmD, BCPPS – Pediatric Emergency Medicine Pharmacist, Children's Hospital of Philadelphia 👨‍⚕️ Anthony Jaworski, PharmD, DABAT – Pediatric Emergency Medicine Pharmacist & Clinical Toxicologist, Children's Hospital of Philadelphia We cover the most common household poisons, surprising look-alike risks (yes, that gummy might be a vitamin), and what to do if your child gets into something dangerous. From the busiest poison control centers to the emergency department, this trio brings decades of experience—and practical advice—for families, caregivers, and healthcare providers alike. What You’ll Learn: 🧪 What a day in the life of a Poison Control expert looks like 🚫 The top household dangers lurking in plain sight 🍭 Why “look-alike” meds can trick even the most careful child 🚨 What symptoms should make you stop and call Poison Control 🩺 What to do immediately if you suspect a poisoning 💊 How pharmacists and pediatric teams can help prevent toxic exposures 🔍 Real-life cases that changed how these clinicians educate families Key Questions We Asked: What are the biggest challenges in managing pediatric poisonings? What types of calls come into Poison Control most often? What was a case that stuck with you—and what did you learn from it? What are the most common (and surprising) poisoning risks for kids? What should parents look out for—symptoms, behaviors, red flags? What’s the best way to store meds and household products safely? How can healthcare professionals—especially pharmacists—make an impact? 📞 Poison Help Hotline: 1-800-222-1222 – Save it. Share it. 🎙️ Subscribe & Follow Don't miss future episodes where we dig into pediatric pharmacogenomics, medication safety, and more with leaders in the field.

Introducing Melissa Smith, PharmD, CPH, CPGx, Founder of Florida PGX Consulting, and the new host of the Precision Health and PGX Podcast! Dr. Melissa is joined by her guests Dr. Jamie Wilkey & Dr. Jackie Boyle to discuss their introduction to precision medicine in PGX, as well as their friendship that encouraged it!