This episode explores the powerful role identity and labels play in the life of a pet sitter. Too often, we adopt labels given by clients, colleagues, or even ourselves—like “just a dog walker”—without questioning if they reflect our full value. We discuss how external and internal labels shape confidence, pricing, and client relationships, and how narrowing our identity increases the risk of burnout. Practical reflection exercises help reframe limiting labels and uncover hidden strengths that influence both business and personal growth. At the heart of it all is this reminder: you are valuable not because of your revenue or role, but simply because you are you.

Main Topics

• Labels that shape our identity

• External vs. internal labels

• Reframing limiting self-talk

• Confidence in pricing and value

• Avoiding burnout through perspective

Main takeaway: “You are valuable because you are you.”

This reminder goes beyond business, beyond the labels others give us, and even beyond the titles we cling to for security. Too often, we define ourselves by how others see us or by how much money our business makes. But your worth isn’t tied to revenue, reviews, or the number of clients you serve. You bring value simply by being who you are—your experiences, your passions, your personality, and your humanity. When we remember this, our confidence grows, our pricing reflects our true worth, and our client relationships deepen. Never forget: I am is a complete sentence.

Links:

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings
Code: CPR-petsitterconfessional for 10% off

📞 Call us: (636) 364-8260

Follow us on: Instagram, Facebook, Twitter

Email us at: petsitterconfessional@gmail.com

Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates
Visit: https://www.petsitllc.com
Code: Confessional

Non-negotiables aren’t just nice-to-have—they’re the backbone of running our pet care business. In this episode, we share the 10 essential policies and procedures we believe every sitter and walker should put in place. From cancellation and payment terms to health requirements and emergency plans, we explain why each matters and how we enforce them. We also talk about the dangers of bending rules too often and how exceptions can quietly become the norm. Through practical examples, we show how we protect our business, clients, and pets by keeping our boundaries clear and consistent.

Main Topics:

• Setting clear cancellation policies
• Payment terms and cash flow stability
• Booking procedures to avoid missed visits
• Emergency planning and client communication
• Health, behavior, and access requirements

Main Takeaway: “Without clear non-negotiables, you risk running your business on someone else’s terms instead of your own.”

When you don’t define your boundaries, you leave room for clients, circumstances, and even your own desire to be accommodating to dictate how your business operates. This can lead to burnout, lost income, and stress you didn’t sign up for. Non-negotiables aren’t about being rigid—they’re about protecting your time, your energy, and your ability to serve well. When you decide what’s essential and stick to it, you run your business with intention, not reaction. Take control before someone else does.

Links:

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings
Code: CPR-petsitterconfessional for 10% off

📞 Call us: (636) 364-8260

Follow us on: Instagram, Facebook, Twitter

Email us at: petsitterconfessional@gmail.com

Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates
Visit: https://www.petsitllc.com
Code: Confessional

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