Personal Branding on Your Terms: Kelsey Carter

Show Links

Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelseycarter
Follow Kelsey on Instagram: https://www.instagram.com/learningkelsey/

Episode Description
In this episode of The Marketing in Action Podcast, I sit down with Kelsey Carter for a wide-ranging conversation that started with personal branding and habit building and evolved into something much deeper. Kelsey shares how she has used the principles of Atomic Habits to not only stay consistent in her powerlifting routine, but also in how she approaches her career, parenting, and personal growth. Her experience with ADHD has helped her understand the power of routines, and she walks us through how small, intentional actions—stacked on top of existing habits—have made a big impact on her life.

We also explore how personal branding is not just something you do for social media. It’s a reflection of who you are across all areas of life. Kelsey talks about how being open and honest on LinkedIn, including sharing her life as a single mom and her experiences with ADHD, has helped her build a brand that feels both professional and real. She reminds us that your personal brand exists whether or not you intentionally shape it, so you might as well be the one directing it.

This episode also dives into tough but important topics, like how to show empathy online, the pressure to take public stances on divisive issues, and how to build deeper human connection in a digital world. We talk about why many people feel like imposters when they try something new and how learning to like yourself at every stage of your journey is a game-changer. From corporate learning to parenting to storytelling through content, Kelsey’s insights are grounded, actionable, and incredibly relatable.

Whether you’re navigating a professional pivot, working on your personal development, or just looking for a fresh perspective on how to show up online and in life, this conversation has something for you.

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