A Conversation with One of My Favorite Startup Authors

Brian Livingston just published his second book, now available on Amazon! You start one company and you're an entrepreneur. You start a second, and you're a serial entrepreneur. With this second book, Livingston is officially an author of novels. He is the real deal!

Join me and learn about becoming a writer, the business of writing, and also Brian Livingston's newest novel, Folkston.

In this conversation, we talk about:

- What it means to be true to your calling
- How to keep going even after all your expectations are dashed
- The importance of staying fiscally responsible while still chasing your dream
- Brian is a two-time published author. He's a former attorney, having graduated from Washington and Lee Law, and practiced as a prosecutor in a small town in the South Carolina mountains. He currently works full-time in a land conservatory non-profit and is a full-time writer of fiction novels.

- I am sure you will find Brian memorable. He is a unique cat as he graduated with high honors from Clemson University, successfully hiked the Appalachian Trail from Georgia to Maine, and now has written two great novels:

The Habits of Squirrels (published in May 2022)

Folkston (published in April 2025)

Sig has been angel investing for thirty-two years. He is called the Godfather of Atlanta angel investing. In this interview, he shares the X Factor he looks for in entrepreneurs and outlines his 10 criteria for a fundable entrepreneur.

If you are an entrepreneur, listen to this interview to see if you are an X Factor entrepreneur.

If you are an angel investor, you'll want to listen to reduce risk and increase your returns.

Ten simple criteria. Some are deal breakers. Others are ranked as important. And the rest must at least rate.

The hard criteria are easy. The easy criteria are hard to evaluate. After all, entrepreneurs are complex. Angel investing is still a combination of art and experience.

This interview has it all. Sig even shares how to get started as an angel investor.

Over the past 32 years, Sig has learned plenty and made a boatload of money. Take some time to listen to the most experienced early-stage investor in Atlanta. You'll only get it here!

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