Using fresh consumer data from Pro Carton’s 2026 packaging perceptions survey, Pro Carton’s Windfried Muehling, MM Group’s Birgit Hösch and RDM Group’s Krzysztof Krajewski discuss how recyclability, material choice and transparent communication influence purchasing decisions, brand loyalty and perceptions of fairness around issues such as shrinkflation with Elisabeth Skoda.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.

Aluminium is a versatile packaging material, but its production can be emission-intensive. Constantia Flexibles’ Matthias Hofinger discusses how low carbon aluminium and how it can help to address this challenge with Elisabeth Skoda.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.

As Graham Houlder passes the CEFLEX baton to a new leadership team, and prepares to take well earned extended holiday, we reflect on the journey of the European value chain consortium building a circular economy in flexibles to date, lessons learned on collaboration, and the agenda priorities for the critical years to 2030. Tim Sykes speaks with Graham and External Affairs Director, Arne Jost.

Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
For more packaging news, interviews and multimedia content visit Packaging Europe.