Episodes

  • PR Cheats
    Dec 15 2021
    Shotgun Approach, Press Release Distribution Services and Shortcuts

    In this episode of the PR Talk Podcast, Amy Rosenberg, Founder of Veracity and author of A Modern Guide to Public Relationsspills about PR cheats you may need to use. Amy understands that sometimes PR professionals may not have the time, so she has come up with some cheats that work if used correctly or when necessary.

    Read the entire write-up at https://www.veracityagency.com/podcast/pr-cheats/

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    18 mins
  • Being a Chief Wellness Officer with Mark Mohammadpour
    Dec 1 2021

    In this week’s episode of the PR Talk Podcast, Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.” Mark is a returning guest, listen to that episode, Living Our Best PR Life. Topics discussed include Mark’s weight loss journey, mental health, focusing on your well-being, hybrid/remote work relationships, and establishing boundaries with clients.

    Mark Mohammadpour is the Owner and Chief Wellness Officer of Chasing the Sun, which provides health programs and coaching services for companies and their professionals.

    See the writeup https://www.veracityagency.com/podcast/chief-wellness-officer/

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    37 mins
  • Your Small Business Boom with Steve Strauss
    Nov 17 2021

    In this week’s episode of the PR Talk Podcast, Amy is joined by Steve Strauss as they chat about contents in his new book, “Your Small Business Boom.” Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

    Steve is a Small Business Columnist for USA Today and the Founder and President of MrAllBiz.com. Steve is a thought leader, global speaker, spokesperson, content creator, and author of 18 books, including the best-selling Small Business Bible.

    See the entire write-up at https://www.veracityagency.com/podcast/your-small-business-boom/

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    32 mins
  • Working With Television
    Nov 3 2021

    In this episode of the PR Talk Podcast, we share four audio excerpts from Amy's book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following:

    1. Timelines to Pitching TV
    2. Tips for Pitching Weekend News
    3. How To Work with Morning Shows
    4. A Rundown of Who to Pitch (including titles) for TV

    See the entire write-up at https://www.veracityagency.com/public-relations/working-with-television/

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    24 mins
  • Tech Policy and Our Society with Matt Perault
    Oct 20 2021

    This week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting.

    The Oregon Ethics in Business committee hosted this fascinating conversation about the impact of technological policies on today’s society during the October 12th luncheon. Matt Perault, the director of the Center on Technology Policy at the University of North Carolina at Chapel Hill, drew on his varied experience at Facebook, the Congressional Oversight Panel, Duke University and UNC to discuss the societal impact of issues-based decision making in tech policy—such as human rights, antitrust, surveillance and the Snowden disclosures at Facebook.

    See the write-up at https://www.veracityagency.com/podcast/tech-policy-and-our-society/

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    43 mins
  • How To Be Okay Sucking At Stuff with Mary Davies
    Oct 6 2021

    In this week’s episode of the PR Talk Podcast, Amy is joined by Mary Davies as they chat about her Engage Conference presentation, insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback.

    Mary is the President, UX Consultant, and Social Media Manager at Beanstalk Internet Marketing. She began her career as a web designer in 2002 and quickly began to see the importance of SEO and Internet marketing as part of a powerful web presence.

    Read the entire write-up at https://www.veracityagency.com/podcast/mary-davies/ 

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    30 mins
  • Using Thought Leadership to Drive SEO
    Sep 22 2021

    In this week’s episode of the PR Talk Podcast, we are featuring Amy’s presentation from the recent Engage Conference. She goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing. You can watch the presentation below or read all about it in a recent blog post Move Over Traditional Media: Why Thought Leadership is the New Public Relations.

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    34 mins
  • Visibility is Power with Roshanda Pratt
    Sep 8 2021

    In this week’s episode of the PR Talk Podcast, Amy has a conversation with Roshanda Pratt about visibility coaching, differences between working with men and women, confidence, vulnerability, and getting over your imperfections.

    Roshanda is a storyteller strategist who is the CEO and Founder of The REP Network and The Rosho Live. In that capacity, Roshanda helps entrepreneurs and organizations boost their marketing return-on-investment (ROI) through brand storytelling and live video.

    Read the entire write-up at https://www.veracityagency.com/podcast/roshanda-pratt/

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    28 mins