PHE 127: Expert LinkedIn Strategies, With Louise Brogan

In this episode of Public Health Entrepreneurs, Dr. Charlotte Huntley is joined by LinkedIn marketing expert Louise Brogan to discuss how public health entrepreneurs can strategically use LinkedIn to elevate their visibility, attract the right clients, and secure opportunities. Louise shares her journey from software engineering and working in the UK’s NHS to becoming a LinkedIn strategist and agency owner, explaining why focusing on one platform transformed her business.

Learn how to optimize profiles so they don’t read like résumés, but instead highlight value for prospective clients; why LinkedIn is the ultimate platform for decision-makers and high-value leads; and how to harness the power of live video and repurposed content to position yourself as a visible, trusted expert. Packed with practical, actionable tips, this conversation is geared toward entrepreneurs in public health who want to leverage LinkedIn in an intentional way.

Resources

▶️ PHE Episode 127 Show Notes