If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak.

From decoding external trends like economic shifts and competition, to uncovering the internal cracks you might not even realize are there—this episode walks you through the real reasons behind customer churn. You’ll get practical ways to plug the holes, ramp up your client experience, and actually get people to stick around. It’s all about keeping the customers you already earned—because bringing in new ones won’t matter if they’re slipping out the back.

If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about manipulation or cheesy tactics. He breaks down why humans make emotional decisions, how to use that to guide potential customers, and why things like “most popular” labels and small surprises can have a huge impact. You’ll hear real-world examples, clever techniques, and actionable tips you can start using today to convert more leads and build customer loyalty.

This isn’t about tricking anyone — it’s about helping people choose what’s truly best for them (and their dogs). From creating urgency and showcasing social proof, to framing your offers in ways that feel irresistible, Fern shows you how to ethically use psychology to boost your sales and your client’s happiness. If you want to attract more customers and keep them coming back, you’ll definitely want to tune in and take notes on this one!

If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits down with Joe Latona of Walker Scout, a recruiting pro who’s helped countless dog daycare and boarding businesses find and keep the right people. They dive into the real reasons you’re not attracting great applicants, how your job postings might actually be scaring people away, and what you should really be looking for when you hire.

You’ll hear some fresh, sometimes surprising strategies for finding the best candidates — including why Indeed isn’t the only answer, how to get your staff to help recruit, and when it’s worth bending your own rules to grab someone amazing. Whether you’re overwhelmed by turnover or just want to finally feel confident about your team, this conversation will get you thinking differently about how to build a staff that actually sticks around — and helps your business thrive.