They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connection between you and your customers.

In this episode we'll explore a number of ways you can inject some of your personality into your business, as well as finding ways to learn more about your customers so you can build a strong emotional bond.

In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important business strategies, improve their mindset, make some new friends and relax a bit. And it was AWESOME!

In this episode Fern sits down with Allison Jacobs and Kristen Perrus (from Scouts Honor) at the end of the event to reflect on some of the big take-aways and aha moments that we experienced during the retreat.

If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerings- you need to set the stage for all that to happen. If you do, your success is inevitable. If you don’t, you end up spinning your wheels and going no where.

Today Fern gives you 7 things you can do today to prepare you business for the future. These will help better understand where you want to go and exactly how you can get there.