Ortho Marketing Live Podcast Por Ortho Marketing arte de portada

Ortho Marketing Live

Ortho Marketing Live

De: Ortho Marketing
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The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.Copyright Presentation Multimedia Economía
Episodios
  • OM Ep. 184- The Future of Orthodontics: AI-Driven Custom Braces and the Rise of Fully Digital Treatment with Mehdi Peikar

    OM Ep. 184- The Future of Orthodontics: AI-Driven Custom Braces and the Rise of Fully Digital Treatment with Mehdi Peikar
    Apr 8 2026
    The future of orthodontics is becoming fully digital and AI is playing a central role. In this episode of Ortho Marketing, host Dean Steinman sits down with orthodontist, inventor, and Celebrace founder Dr. Mehdi Peikar to explore how AI-driven systems and custom digital braces are transforming the way orthodontic treatment is planned and delivered. Dr. Peikar breaks down how AI is used throughout the workflow from scanning and tooth identification to treatment planning and bracket design and how fully customized, 3D-printed brackets are evolving beyond traditional “one-size-fits-all” approaches. He also shares how adopting digital technology can improve efficiency, reduce guesswork, and help practices stand out in a competitive market. If you want to understand where orthodontics is headed and how to stay ahead of rapid technological change, this episode is a must-listen!

    What You’ll Learn:
    • How AI is used in orthodontics from scanning to treatment planning
    • The limitations of traditional “one-size-fits-all” braces
    • How fully customized brackets improve precision and efficiency
    • The role of digital workflows in modern orthodontic practices
    • How AI assists with diagnosis, segmentation, and treatment design
    • Why adopting new technology can help practices stand out
    • Key trends shaping the future of orthodontics and digital treatment
    About Mehdi Peikar
    Dr. Mehdi Peikar is an orthodontist, inventor, and founder of Celebrace, the world’s first fully digital, AI-driven custom fixed orthodontic system. He holds a PhD in Biomechanics from Johns Hopkins University, a Master’s in Quantum Mechanics and Condensed Matter from the University of Illinois, and completed his orthodontic residency at UCLA. Dr. Peikar holds more than 60 patents and previously invented the Independent Mover technology (Brius/Brava). He now leads Celebrace in developing fully customized brackets and digital bonding trays to bring precision engineering into orthodontics.

    Learn more about Celebrace: https://celebrace.com

    Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

    🚀 Follow Ortho Marketing for new episodes featuring marketing tips, technology trends, and practice growth insights.
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    27 m
  • OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners

    OM. Ep 183- How to Increase Orthodontic Case Acceptance in 2026: Conversion Tips for Treatment Coordinators & Practice Owners
    Mar 24 2026
    Case acceptance is one of the biggest challenges facing orthodontic practices in 2026. In this episode of Ortho Marketing, host Dean Steinman is joined by Shelley Bostrom, founder and owner of Align My Practice to break down what’s really causing patients to walk away and how to fix it. Shelley shares practical, real-world strategies to help treatment coordinators and practice owners improve conversions, from structuring consultations more effectively to creating clear next steps and stronger follow-up systems. If your practice is generating leads but struggling to turn them into starts, this episode is packed with actionable insights to help you close more cases and stop leaving revenue on the table.


    What You’ll Learn:
    • The 3 required outcomes every patient should leave a consultation with (yes today, scheduled, or follow-up commitment)
    • Why patients leave without starting treatment — and how to prevent it
    • How to guide conversations using assumptive language and stronger communication
    • The importance of asking the right questions to personalize the consultation
    • Proven follow-up strategies, including a multi-touch approach over time
    • Why authentic conversations outperform scripted sales approaches

    About Shelley Bostrom
    Introducing Shelley Bostrom, founder and owner of Align My Practice, your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

    Learn more about Align My Practice: https://alignmypractice.com

    Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

    🚀 Follow Ortho Marketing for new episodes featuring marketing tips, technology trends, and practice growth insights.
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    20 m
  • OM. Ep 182- The Peak Orthodontic Practice: KPIs, Marketing & Growth Strategies with Mike Gusching

    OM. Ep 182- The Peak Orthodontic Practice: KPIs, Marketing & Growth Strategies with Mike Gusching
    Mar 18 2026
    Building a successful orthodontic practice today takes more than just great clinical work— it requires strong fundamentals, clear direction, and the right metrics to guide growth. In this Ortho Marketing episode, host Dean Steinman sits down with orthodontic expert, author, and orthodontic industry expert Mike Gusching to break down what truly drives a high-performing practice. Mike shares key insights from his book The Peak Orthodontic Practice, including the importance of knowing your numbers, defining your vision, strengthening team culture, and leveraging patient relationships to fuel sustainable growth. If your practice feels stuck or you’re looking to level up, this episode is a must-listen.

    What You’ll Learn:
    • The key KPIs every orthodontic practice must track
    • Why defining your vision and differentiator is critical for growth
    • How strong team culture impacts patient experience and conversions
    • The role of word-of-mouth and patient referrals in modern marketing
    • Industry trends shaping the future of orthodontics
    About Mike Gusching
    Mike Alan Gusching is a speaker, author, and orthodontic industry expert with a lifetime of experience in the field. The son of an orthodontist, Mike grew up working in a family practice and has since built a career spanning multiple orthodontic companies and over 1,000 practice visits. His most recent book, The Peak Orthodontic Practice: 20 Lessons and Interviews from Over 1,000 Practice Visits, became an Amazon #1 bestseller and is a must-read for any orthodontist looking to elevate their practice. Mike brings a rare combination of firsthand clinical exposure and broad industry insight to every conversation making him an unique voice in orthodontics today.

    Link to his book: https://www.amazon.com/Peak-Orthodontic-Practice-Lessons-Interviews/dp/B0GJZ2WGGF/ref=sr_1_1?crid=1QFMFL6R0428U&dib=eyJ2IjoiMSJ9.vj2gNWGrpr2qgY0tFcQo_pk_XGjwHAzdfG5MiUSB7_LVyWqMnk2tHf9HEofRi2gA.2V7eTaRQEv6mrpFyFIvKUd8vD11WWLGdHwCylY77RbQ&dib_tag=se&keywords=the+peak+orthodontic+practice&qid=1772045039&s=books&sprefix=%2Cstripbooks%2C310&sr=1-1

    Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

    🚀 Follow Ortho Marketing for new episodes featuring marketing tips, technology trends, and practice growth insights.
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    26 m
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