Christian Wheeler studies the intersection of opinions, communication, and personal identity. He’s a professor of management and marketing at the Stanford Graduate School of Business. In our conversation, we talk about the quirks of teaching in a business school, the promise of improv exercises for learning life skills, and his new research on the reputational benefits (or not) of being good at self-control and willing to listen to people with diverse viewpoints (Hussein & Wheeler, 2024).

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Aviva Philipp-Muller studies why people might pass on science. She’s an Assistant Professor of marketing at the Beedie School of Business at Simon Fraser University. We talked about her research on people’s openness to science in consumer products and how they’re marketed. She also shared her perspective on how anti-science views are an issue of persuasion.

Things that come up in this episode:

• The public science lecture circuit in 19th-century America (Finnegan, 2016; 2021)
• The use of science in advertising consumer products (Philipp-Muller et al., 2023)
• Why people are anti-science and what we can do about it (Philipp-Muller et al., 2022)
• Aviva’s YouTube Channel
• The “Nights with Science” ad from 1863: https://www.ohiohistory.org/science-lectures/

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.