In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.

Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.

Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.

00:00 Introduction and Background of Charlie Celino

02:59 Role of Commercial Services Director at News UK

04:45 Challenges in the News Industry: AI and Trust

06:21 Advertiser Relationships and Brand Safety Concerns

13:02 Proactive Strategies in a Changing Landscape

16:09 Embracing AI: Opportunities and Internal Initiatives

22:24 Revolutionising Sales with Digital Tools

31:16 The Future of Media Consumption

34:37 Quickfire Insights on Sales and Authenticity

40:24 Charlie’s life as a movie and favourite hype songs

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.

James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.

He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.

James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.

00:00 Introduction

00:47 James’s Career Journey

04:11 Life at Immediate Media

05:56 Challenges and Innovations in Publishing

07:27 Focus on Video and Social Content

09:14 Subscriber Growth Strategies

12:40 Launch of Atria: A New Marketplace

20:31 The Future of Publishing and AI

22:06 The Importance of Human Connection in Media

23:15 The Value of Trusted Brands

24:56 Launching a New Initiative

25:59 James's Passion for Media Sales

29:03 The Future of Print and Digital Media

31:42 Advice for Aspiring Salespeople

36:00 James's Career Reflections and Hype Song

37:39 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.

Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.

Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods.

Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench.

The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.

00:00 Introduction

00:43 Meet Kim James: A Journey in Media

03:29 Strategies for Business Development

05:12 Building and Leveraging Communities

14:45 The Art of Pitching

21:38 The Changing Landscape of Pitch Processes

26:07 Utilising Technology and Data in New Business

33:36 Final Thoughts and Advice

37:58 Conclusion and Farewell

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.