General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry.

Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment.

Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI.

00:00 Introduction and Background

01:00 Career Journey in Media

05:54 Transition to Radio and a Startup Environment

11:51 Success of Boom Radio

14:37 Understanding the Silver Pound Audience

19:17 Challenges in Selling to Brands

22:16 Navigating Industry Changes

24:33 Memorable Wins and Lessons Learned

29:02 Quickfire Questions and Personal Insights

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.

Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.

He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location.

Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development.

00:00 Introduction to Agency Hackers and Ian's Journey

07:19 Building Community: The Success of Agency Hackers

10:10 The Formula for Successful Events

16:55 Challenges in Agency Growth and Client Acquisition

23:19 Implementing Effective New Business Processes

28:09 Inclusivity in Agency Leadership

29:52 The Viral Success of Ibiza Events

31:33 Navigating LinkedIn for Business Growth

36:00 The Balance of Personal Branding

41:09 Effective Communication in Business Development

46:17 The Importance of Relationship Building

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy.

They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients.

The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.

Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.

00:00 Introduction to Laura Vipond and Her Career Journey

03:53 Understanding Agency Growth Models

08:13 The Importance of New Business Culture

11:06 Ogilvy's New Business Strategy

15:02 Identifying and Filling the Pipeline

18:47 The Long Game: Asparagus Growth Strategy

21:12 Evolving Pitch Processes and Client Expectations

27:04 The Positive Pitch Pledge

32:50 Quickfire Questions and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.