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🎙️ In this episode, Parmees Yazdanyar and I (Dominika Legrand) unpack the difference between ego-based selling and wisdom-based selling, and what it really means to stay in integrity while growing a business.

We explore what ethical marketing actually looks like, how to sell before you have testimonials, and why some sales tactics feel off even if they technically "work."

This conversation is for anyone who wants to sell in a way that is honest, skillful, and rooted in real service, not manipulation or inflated promises.

We cover:

• Launching signature offers before having testimonials
• The pressure to craft bold, irresistible promises
• Selling the skillset and transformation without overpromising results
• Why Parmees doesn't use money wins in her marketing
• Ethical ways to launch your first program
• The manipulation hidden in “spiritual” sales language
• How to create intrinsic motivation to buy
• Trusted advisor vs vendor energy in sales
• Balancing rational and emotional buying behavior
• What to do when someone joins your program but isn't a fit
• Why client retention works best when you're not trying to retain anyone

Whether you're launching your first offer or refining your tenth, this episode will give you a grounded lens on how to market with integrity while honoring your own growth and your clients' autonomy.

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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In this conversation, Parmees Yazdanyar and I deep dive into a topic that many entrepreneurs and creatives struggle with: collaborations.

Whether you’re seeking joint ventures, co-hosting offers, or podcast partnerships, this episode explores:

• Why some collaborations feel like "puppy love" and how to move beyond surface-level synergy
  
  
  
• The red flags to look for before joining forces with someone
  
  
  
• How to protect your brand integrity and stay grounded in your identity
  
  
  
• What makes a successful collaboration in the long run
  
  
  
• The role of intuition and discernment in navigating business relationships
  
  

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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In this conversation, Dominika Legrand discusses the importance of self-assurance in business, exploring how attachment styles can influence professional interactions. She emphasizes the need for empathy and understanding in client relationships, advocating for a balance between confidence and humility. The discussion highlights the pitfalls of desperation and superiority in communication, encouraging entrepreneurs to foster genuine connections with clients.

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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Have you ever caught yourself obsessing over one specific person's approval? Maybe checking if they viewed your story, hoping they'd like your post, or filtering your words around them? You're not alone.

Freedom begins when we recognize the insidious pattern I call "You Are It Tag" - a psychological game where we unconsciously designate one person as the ultimate judge of our worth. We filter ourselves, contort our identities, and make decisions based on what we imagine would win their approval. The most ridiculous part? They typically have no idea we're playing this game, nor do they care nearly as much as we think they do.

This approval-seeking behavior creates a toxic cycle of self-doubt, as we constantly shift our behaviors to match what we believe will gain validation. Whether it's a romantic interest, boss, or industry leader, placing our entire self-concept on one person's approval is both limiting and unsustainable. The tag may jump from person to person throughout our lives, but the pattern remains the same - we surrender our authenticity for external validation.

Breaking free requires three key steps: becoming aware of who currently holds your "tag," addressing approval-seeking patterns through techniques like tapping therapy, and catching yourself in the act of seeking validation. The goal isn't perfection but progress toward self-approval - that beautiful moment when you can genuinely say, "I think this is good" without needing anyone else's confirmation.

Ready to stop playing the approval game? This episode offers practical guidance for reclaiming your freedom and rediscovering what you truly want to say, do, and be - without filtering yourself through someone else's imagined expectations. Your freedom awaits on the other side of self-approval.

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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In this episode, we discuss with Najoua I invited a PR expert, Najoua to understand more about:

- How does PR work?

- How to use organic PR for personal brands.

- How to measure the effectiveness of PR.

- What makes journalists want to write articles for you, and most importantly, how to build and cultivate these relationships.

Enjoy the learning experience.

To work with Najoua: https://www.agencenajoua.com/

To Follow Najoua: https://www.instagram.com/_n.a.j.o.u.a_/

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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What happens when you combine raw authenticity, humanitarian impact, and powerful event strategy? You get Brody Lee's breakthrough approach to creating million-dollar events that transform lives.

Brody opens up about the rock-bottom moment that changed everything—waking from a near-fatal drug overdose in 2017 with crystal clarity that his life needed radical change. This pivotal experience led him through personal development events that literally saved his life and showed him the transformative power of human connection. Drawing from eight years at Apple organizing high-impact events, Brody built a business generating $1.3 million in its first year while simultaneously creating meaningful philanthropic impact.

At the heart of Brody's philosophy lies a profound truth: events aren't just about content; they're about creating containers for genuine connection. "You have this humanitarian responsibility when they're in the room to grab them, to remove and strip away all the noise outside and provide them with an experience they'll remember forever." Unlike traditional sales methods, events allow you to build deep trust over multiple days, resulting in higher conversion rates (sometimes reaching 70%) and longer client retention.

What makes his approach unique is the integration of philanthropy with business strategy. Since 2020, his organization has created over 5 million individual impacts aligned with UN Sustainable Development Goals. During events, attendees participate in this mission through gamified giving—typing "impact" in the chat triggers real donations to worthy causes.

Looking ahead, Brodyshares his ambitious vision: a space-based charity broadcast aiming to raise $10 billion for humanity while inspiring dreamers to pursue seemingly impossible goals. "My mission is to inspire people to do things they currently feel are impossible," he explains, outlining a three-year plan to build his business into a self-sustaining system that doesn't rely on his personal presence.

Follow Brody on social media @brodyleelive to learn about upcoming events and join his journey to make transformational impact through the power of authentic human connection.

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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Ethical Marketing & Sales Tactics for 2024 and Beyond (BONUS Episode)

Parmees has a unique way to approach the ethics of growing businesses online! What's cool and not cool to do? In this quick bonus episode, you can get to learn Parmees' views on common marketing & sales tactics!

Discover the revolutionary transformation of Parmees a trailblazer in ethical online marketing, who joins us to shed light on her journey from following aggressive sales tactics to adopting a philosophy centered on the human experience.

Parmees articulates her pivotal shift to a moral framework that honors customer agency and builds brand trust, steering clear of the manipulative methods that once dominated the marketing landscape.

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/

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As a former ghostwriter who stumbled into the world of copywriting, Parmees takes us on her unexpected entrepreneurial journey, she paints a vivid picture of the necessity for clear communication in our hustle-driven society.

Parmees's transformation from student to messaging specialist underlines the power of resonant writing, as she recounts the ah-ha moments that propelled her forward and the profound impact her work has had on local businesses and service providers.

Meanwhile, we also dissect the strategic architecture of personal branding, discussing how to craft messages that truly echo our values without overstepping boundaries and diluting our professional presence.

Concluding our session, Parmees shares her insights on the significance of establishing a brand identity that resonates with clarity and authenticity!

Get a FREE Copy of the High Converting Online Events Book: https://book.dominikalegrand.com/