Olivia Santarelli Explains How To Head Up Marketing At Crypto Exchange Gemini

Olivia Santarelli, Head of Marketing at cryptocurrency exchange Gemini, discusses her career path and explains different marketing strategies implemented by Gemini. Olivia goes in-depth about the record-breaking drone show Gemini hosted at South by Southwest 2025 and explains the story behind the campaign. She also discusses the goal behind Gemini’s “Go Where Dollars Won’t” campaign. In addition, Olivia shares her thoughts on being a woman in crypto and much more. This is a great episode for both beginners and advanced listeners.This week's guest(s):Olivia Santarelli is the Global Head of Marketing at Gemini, a regulated cryptocurrency exchange based in New York. Olivia joined Gemini as one of its first marketers, focused on building the customer marketing function. Her work now is centered around brand building through community, thoughtful storytelling, and disruptive creative. She most recently led the launch of Gemini's new brand campaign, "Go Where Dollars Won't," which emphasizes exploration and crypto's limitless potential. Prior to joining Gemini, Olivia managed acquisition marketing strategies for the small business team at American Express. She is passionate about the future of money and driving the global adoption of cryptocurrency.Show sponsors & production team:Special thanks to Quai Network for sponsoring this episode. Quai is a layer-1 network that leverages an energy token to advance the blockchain industry.Learn more at https://qu.ai/ Sign up for the Web3 Deep Dive newsletter: https://substack.com/@web3deepdive?utm_source=profile-page If you are interested in sponsoring upcoming episodes, please reach out [e-mail]🎙️Podcast Info:Web3 Deep Dive is rated as the best 100 web3 podcasts on Feedspot: https://podcast.feedspot.com/web3_podcasts/?feedid=7263526&_src=f1_featured_email Amazon Podcasts: https://music.amazon.com/podcasts/f4dd2741-2600-4be5-b894-de55b1bb1456/web3-deep-dive Apple Podcasts: https://podcasts.apple.com/us/podcast/web3-deep-dive/id1679236043 Spotify: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 IheartRadio: http://bit.ly/3nO7QS4 Social Links:⚡️Follow Olivia on X: https://x.com/omsantarelli ⚡️Follow Gemini on X: https://x.com/gemini ⚡️Follow Quai Network on X: https://x.com/QuaiNetwork ⚡️Follow Web3 Deep Dive on LinkedIn: https://bit.ly/3UdVrmC ⚡️Follow Web3 Deep Dive on Instagram: https://instagram.com/web3deepdive_podcast?igshid=YjNmNGQ3MDY= 👋 Follow Rachel on social media:X: https://twitter.com/Rachelwolf00 Instagram: https://www.instagram.com/rachelswolfsonLinkedIn: https://www.linkedin.com/in/rachwolf/Show production team:🙌 Show Production: Produced by 4LabsDigitalMusic: Lundstroem! (email me: [e-mail])💡 OTHER RESOURCES: Rachel's Website: https://www.rachelwolfson.me/ Rachel's Cointelegraph Column: https://cointelegraph.com/authors/rachel-wolfson Rachel’s Cryptonews Column: https://cryptonews.com/editors/rachel-wolfson/ Rachel's Bitcoin E-Book: https://www.amazon.com/dp/B08WLHXRS3 Rachel's Linktree: https://linktr.ee/rachelswolfsonQuai Network Linktree: https://linktr.ee/quainetwork Gemini website: https://www.gemini.com/ Best Web3 Podcast on Feedspot: https://podcast.feedspot.com/web3_podcasts/?feedid=7263526&_src=f1_featured_email DISCLAIMER This show is for entertainment purposes only and does not provide financial advice. Before making any decisions consult a professional.