In this episode, Jared Bauman sits down with François Mommens to discover how he built three SEO SaaS companies, including Linkody, IndexChecker, and LinkStorm. François shares the full founder journey, from an early failed business to growing Linkody over 13 years, reaching a few hundred paid customers, and relying entirely on organic traffic rather than paid ads.

They also get into pricing experiments, competition from major SEO brands, product expansion, AI, work-life balance, and the "fake truths" many founders believe about success. If you want an honest look at building SaaS in the SEO world, this conversation is packed with lessons, surprises, and hard-earned perspective.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Learn more about Linkody: https://www.linkody.com/
Visit Index Checkr here: https://indexcheckr.com/
See how Link Storm works: https://linkstorm.io/
Connect with François: https://www.linkedin.com/in/flmommens/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this interview, Christopher Gimmer shares how he grew Snappa from an early SaaS idea into a business that reached $1.5 million in ARR, including the painful rebuild that happened right after launch. He breaks down the SEO and content flywheel that drove growth, the pricing lessons he learned, and why timing matters so much when building or selling a software company.

Christopher also talks about launching GoodMetrics, why he sees a big opportunity in simple analytics, and how he is approaching product design differently this time around. The conversation wraps with a fascinating look at how AI is changing SaaS, marketing, and even how founders should build products for future AI agents.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Learn more about Snappa: https://snappa.com
Explore Goodmetrics: https://goodmetrics.io
Connect with Christopher: https://chrisgimmer.com
See Christopher's new side project: https://srqweekly.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget.

The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive more traffic, leads, and growth without wasting time or money.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Visit Wizard of Ads Online: https://www.wizardofadsonline.com/
Connect with Vi: https://www.linkedin.com/in/viwickam/
Follow and join Vi here: https://www.facebook.com/vi.wickam
Watch The Fiddler's performances: https://www.youtube.com/vithefiddler

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Denise Cruz shares how she pivoted after Google's Helpful Content Update wiped out her travel blog traffic and income, forcing her to rethink her entire business. In this interview, she breaks down how she went from earning about $6,000 a month from blogging to building a travel advisor business that grew to nearly $2 million in commissionable sales in just a few years.

She also explains the systems, sales funnel, client referrals, and EEAT-driven strategy that helped her gain traction fast with a service-based website. It's an inspiring and practical conversation for anyone wondering how to turn niche expertise into a more resilient business.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Learn more about Denise: https://denise.travel/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Corey Ganim to break down AI automation that drives results, starting with a simple ROI filter: effectiveness, efficiency, and customer experience. Corey shares his AOA sequence (Audit, Optimize, Automate) so you stop automating messy 12-step processes and start building repeatable systems with AI.

You'll hear the difference between AI agents and reusable skills and "speed to lead" replies. Walk away with three clear takeaways: how to choose the right workflows to automate, how to simplify them before automating, and how to build repeatable AI skills you can reuse across your business.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Take the quiz to get your free AI action plan: https://returnmytime.com/quiz
Learn more about Return My Time: https://returnmytime.com/
Connect with Corey: https://x.com/coreyganim

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away.

She also shares her "three-legged stool" for visibility: Reddit participation, YouTube (including 50+ channels her team has built), and third-party editorial mentions. The episode closes with a clear example of what a visibility campaign can look like when you put those pieces together.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Connect with Amy - https://www.linkedin.com/in/amyaitman/
Learn more about ScaleVisible - https://scalevisible.com/
Discover how ReddVisible can help - https://reddvisible.com/
Watch Amy's last interview with us - https://www.youtube.com/watch?v=zQUNSUn1Pvw

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared sits down with Jamie I.F. for a brutally honest look at the Helpful Content Update and how a ~40% traffic and revenue drop torpedoed a $1.55M site deal mid-sale. He shares what it felt like watching peak months near $100K turn into a much smaller baseline, and why he stopped chasing an SEO recovery and chose focus instead.

Jamie explains how a single customer saying they'd pay $2,500/month for an "affiliate finder" feature led him to spin it into affiliatefinder.ai, then grow with cold outreach (including ~1,000 emails) and paid ads. They cover metrics, pricing, 150 signups/week goals, and affiliate revenue.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Check how AffiliateFinder works: https://affiliatefinder.ai/
Discover Answer Socrate and how it can help you: https://answersocrates.com/
Launch your SaaS affiliate program using Endorsely: https://www.endorsely.com/
Learn more about GainsApp: https://gainsapp.com/
Visit Jamie's free affiliate tracker for SaaS startups: https://increasing.com/
Watch Jamie's first interview: https://www.youtube.com/watch?v=7umFJyotZrY

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Nick Loper of The Side Hustle Show shares how he grew his podcast from zero to over 35 million downloads and 100,000 monthly listeners. He breaks down his listener pyramid strategy, how to turn strangers into superfans, and the tactics that helped him build a $10K-$20K/month sponsorship business.

Nick also dives into lead magnets, podcast SEO, paid promotion, and the email flywheel that skyrocketed his growth. You'll walk away with a full playbook for growing an audience, building an email list, and landing high-paying podcast sponsors.

Sponsor: Quiet Light
Get a free, confidential valuation at https://quietlight.com/!

Links & Resources
Visit the Side Hustle Nation: https://www.sidehustlenation.com/
Tune in to the Side Hustle Show - https://www.sidehustlenation.com/side-hustle-show/
Learn How to Monetize a Podcast - https://www.sidehustlenation.com/monetize-a-podcast/
Podcast Marketing Tips - https://www.sidehustlenation.com/podcast-marketing/
Answer this quiz to create your personalized playlist - http://hustle.show
Enroll in the Podcast Growth Playbook - https://www.startmysidehustle.com/p/the-podcast-playbook/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative