New Report Finds B2B Event Attendees Are Getting Younger

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations.

In this episode of the Event Brew podcast, Xander, Will Curran, Arianna, and Nick dive into this shift; from understanding the motivations behind younger attendees, and rethinking exhibit halls, to embracing new technology, the Brew Crew explores how event professionals can harness this shift in demographics to create events that cater to the next generation of event-goers. Tune in and find out what they have to say!