NARB Agrees Advertiser Can't Support Aspirational Net Zero Claims

JBS – the second-largest food company in the world – made several aspirational claims about its commitment “to be net zero by 2040.” Those claims were challenged by a trade association, who argued that the claims were misleading. As we reported in February, although NAD acknowledged that JBS had taken steps that “may be helpful towards achieving net-zero by 2040,” NAD found that those steps weren’t enough to support the implied claim that JBS was currently implementing a plan to “achieve net zero operational impact by 2040.” JBS appealed the decision to the NARB. https://www.adlawaccess.com/2023/06/articles/narb-agrees-that-advertiser-cant-support-aspirational-net-zero-claims/ Gonzalo Mon [e-mail] [phone] www.kelleydrye.com/Our-People/Gonzalo-E-Mon Katie Rogers [e-mail] [phone] https://www.kelleydrye.com/Our-People/Katherine-Rogers Subscribe to the Ad Law Access blog - www.adlawaccess.com/subscribe/ Subscribe to the Ad Law News Newsletter - https://www.kelleydrye.com/News-Events/Publications/Newsletters/Ad-Law-News-and-Views?dlg=1 View the Advertising and Privacy Law Resource Center - https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center Find all of our links here linktr.ee/KelleyDryeAdLaw Hosted by Simone Roach