Episodios

  • Content Pillar - Audience Defintion

    Content Pillar - Audience Defintion
    Jun 14 2022

    Defining your audience is the critical first step of building a Content Pillar. We discuss the Law of Niche Marketing, Trend research, Keyword and Hashtag Research and creating your Ideal Customer Profile for your Pillar.
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    19 m
  • 10 Steps to Build a Powerful Content Pillar for Solopreneurs

    10 Steps to Build a Powerful Content Pillar for Solopreneurs
    May 16 2022

    A content pillar is a substantive piece of content that is highly researched and targeted to a specific audience on a specific topic. The pillar is comprised of a trunk and branches with subtopics and sections that make the pillar a magnet for customers searching for your solutions using different keywords, with the same need.
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    17 m