Must read: The 22 immutable Laws of Branding | A conversation with Laura Ries (in English)

It's one of my favorite non-fiction books of all time: "The 22 immutable laws of branding by Laura and Al Ries". It first came out in the late 90's – but it's still on point today and the 22 laws still apply, they're truly immutable. In this episode (in English) I speak to Co-Author and branding expert Laura Ries about the book, about Branding, and what has changed since "The 22 immutable Laws" first came out ...