Join me as I share insights from the 2024 NAA Apartmentalize in Philadelphia. This week was packed with memorable moments and valuable lessons, from rooftop gatherings to engaging keynotes. In this episode, I dive into: **Multifamily Media Network Event**: Celebrating our network's success at the stunning Attico rooftop bar. Huge thanks to everyone involved! **Trade Show Extravaganza**: Exploring the bustling exhibit floor with hundreds of vendors showcasing cutting-edge PropTech solutions. **Networking and Reunions**: Reconnecting with industry peers and forging new relationships that strengthen our tight-knit community. **Keynote Highlights**: Inspirational stories and powerful messages that resonate with our professional and personal journeys. **Panel Discussions**: Insightful sessions on centralization, fraud prevention, and neurodiversity, featuring industry leaders and innovators. **Don't forget to like and subscribe** to stay updated on all things multifamily. Your support helps us bring you the latest trends and insights from the industry! #Multifamily #PropTech #Leadership #NAAApartmentalize #Networking #Innovation #Community #RealEstate #PropertyManagement #TechTrends #Inspiration#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Unlocking the Potential of Leasing Consultants in Multifamily Housing | Sales vs. Customer Service Hey everyone, it's Mike! In today's video, we're diving deep into an intriguing concept within the multifamily space—how we perceive and compensate leasing consultants. Are we setting them up for a fulfilling career, or just a temporary gig? We'll explore the crucial differences between a sales-driven organization and a customer service-focused one, and discuss how these approaches impact the support and growth opportunities for leasing consultants. Is it possible to find a perfect balance, or are trade-offs inevitable? Don't miss out on this insightful discussion that could reshape your business strategy and elevate your team's performance. 🔔 Like and subscribe for more industry insights and leadership tips! #Multifamily #PropTech #LeasingConsultants #SalesStrategy #CustomerService #Leadership #RealEstate #PropertyManagement#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

In this episode, we get further down the road on redefining the comp shop. Previously, we focused on understanding our competitors—those communities where we lose potential leases. Today, we're expanding this idea. Beyond just comparing physical amenities, we’re talking about giving our leasing consultants a real taste of the local experience. Imagine giving each team member $1,000 to explore the neighborhood, dine at local restaurants, and shop at nearby stores. This lived experience helps them truly understand and sell the unique advantages of our community. But there's more. It's crucial to consider the broader ecosystem influencing our residents. This includes understanding their online shopping habits, media consumption, and work environments. We can better tailor our services and amenities by studying our demographic’s daily lives, both within and beyond our physical space. This holistic approach enhances customer service and optimizes revenue generation by fully aligning with our residents' lifestyles. If you found this insight valuable, don’t forget to like and subscribe for more on innovative PropTech strategies and leadership tips! **#Multifamily #PropTech #Leadership #RealEstate #CommunityLiving #LeasingStrategies #CustomerExperience #RevenueGeneration** #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork