Ever feel like your marketing message is shouting into a crowded room? Every day, your customers are bombarded by thousands of messages—from family, friends, and brands all vying for their attention. So how do you make yours stand out?

I chatted with Orly Zeewy, a speaker, educator, and facilitator of those “aha” light bulb moments, about one of my favorite topics: clarity. Orly helps entrepreneurs turn fuzzy ideas into sharp, memorable messages that connect and convert.

As she put it, “What’s clear for you is not necessarily what’s clear for the person you’re speaking to.” And that’s the heart of the problem—most of us start by explaining what we do, when we should be showing people why it matters to them.

We explored how clarity isn’t just a nice-to-have. It’s what helps people remember you long after they scroll past. And, Orley reminded me, true clarity starts with understanding who your message is for and what they actually need.

Here are a few takeaways from our conversation:

• Start with your audience. Everyone says they market to “anyone,” but that’s a fast track to blending in. Get clear about who really needs what you offer.
• Fix your elevator pitch. Stop saying what you do and start saying what problem you solve. “I design websites” doesn’t stick—but “I turn fuzzy content into clear messages that cut through the noise” sure does.
• Own your superpower. Women especially tend to undervalue what comes naturally to them. Just because it feels easy doesn’t mean it isn’t valuable.
• Avoid being a hammer looking for a nail. When you don’t define your audience, you end up marketing to everyone—and connecting with no one.

If you’ve ever felt like your message gets lost in the noise, this episode will help you find your voice, sharpen your story, and finally get your marketing to click. Because let’s face it—when you make the fuzzy clear, everything else just falls into place.

About Orly

Orly Zeewy is an author, speaker, educator, and a facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She helps entrepreneurs clarify and communicate their zone of genius, so they can attract more of their ideal clients and go from invisible to memorable in 3 weeks.

She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania.

Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published in 2021 and was endorsed by Seth Godin. Her new book: Why NOT Me? The Female Guide for Entrepreneurship will be published in Q1 2026.

Learn More:

https://www.linkedin.com/in/orlyzeewy/

https://www.youtube.com/@orlyzeewy

https://bit.ly/readylaunchbrand (to purchase my book)

About the Show

More than a Few Words is a bite-sized podcast that cuts through the noise and delivers actionable marketing ideas, with no fluff and no jargon.

Listen in as marketing pros swap real stories, smart strategies, and painful lessons as we discuss what’s hot, what’s not, and what went wrong

If you live and breathe campaigns, content, and creativity, this is your space for practical advice, strategy and inspiration.

In this episode of What Went Wrong, I chatted with Tim Bronson, the Fully Booked Coach, who came armed with not one but two “what went wrong” tales. Both are a little painful, a little funny, and packed with lessons marketers can actually use.

First, there was the podcast that wasn’t. Back in 2008, Tim marched into a music store, dropped a grand on shiny equipment he didn’t understand, then promptly lost his nerve when it didn’t work. Without a clear plan or patience for the learning curve, he packed it up and walked away before ever recording a single episode.

Fast-forward to 2019, and Tim’s book relaunch hit another snag. Following advice to line up 50 reviews at launch, he asked 50 people for help, assumed their polite “yes” meant they’d actually deliver, and stopped there. The result? Not nearly enough momentum to push the book up the Amazon charts.

Two very different mistakes, but the themes are familiar to anyone who’s ever launched…well, anything. Impulse without preparation. Expectations without math. Starting strong but not following through.

Key Points

• Success takes more than enthusiasm. Without a plan, even the best ideas fizzle.
• Technology and tactics get easier, but the discipline of sticking with it never changes.
• People will say “yes” to be nice. That’s not the same as showing up.
• Momentum matters. Half-measures rarely hit tipping points.

Actionable Takeaways

• Do the prep work. Before buying tools or chasing tactics, get clear on what you’re building and why.
• Scale your numbers. If you need 50 reviews, ask 150. If you want 100 sign-ups, plan for 1,000 invites. Build in the buffer.
• Stick with it. The first version is always messy. Resist the urge to abandon ship before giving yourself time to learn.
• Don’t stop too soon. Momentum compounds—keep pushing even after you think you’ve done “enough.”
• Ask for help. Whether it’s a tech-savvy friend or a launch-savvy strategist, outside perspective can save you time and money.

In short? Marketing isn’t about never making mistakes—it’s about making them, learning fast, and not letting them be the end of the story.

About Tim

Tim Brownson is the owner of The Fully Booked Coach and has been coaching full-time since 2005. After turning his blog A Daring Adventure into one of the web’s top life-coaching destinations, he pivoted in 2012 to help fellow coaches master no-BS marketing. His book The Clarity Method is used by hundreds of coaches worldwide to uncover core values and fuel client breakthroughs. After spending 14 years in Orlando, he is now firmly ensconced in the very wet but very beautiful county of Cornwall in England with his wife and two Dobermans.

Learn More : https://thefullybookedcoach.com/

When you were a kid, having an imaginary friend was harmless, maybe even healthy. But as a business owner? That imaginary friend can tank your marketing. Too many businesses build their strategy around an avatar that looks neat on paper but has nothing to do with the real people who buy from them.

In this episode of *More Than a Few Words*, Rachel Allen and I dig into why client avatars often miss the mark and what you can do instead.

**Key Insights** • Demographics alone are useless. Age, gender, and job title won’t tell you what keeps someone awake at 3 a.m. Worries and motivations matter more than surface stats. • Your best customers live at the intersection of three groups: the people you want to talk to, the ones you actually attract, and the ones willing to pay. That sweet spot is your marketing home base. • Data flattens people into averages. Great marketing leans into quirks, because quirks are what make your audience pay attention.

**Actionable Takeaways** • Swap demographics for psychographics. Go deeper into what your audience values, fears, and hopes for. • Talk to 10 or 20 real people. Forget long surveys. Short, human conversations reveal more than a polished PDF ever will. • Audit your own copy. Ask yourself, “Would I say this sentence out loud to the last customer I spoke with?” If the answer is no, rewrite it. • Bring in an outside perspective. A trusted colleague, a coach, even a tool like ChatGPT can help you see blind spots you can’t catch alone. • Don’t shy away from edges. The quirky details that make your audience unique are the ones that make your marketing memorable.

If you’re still writing for your imaginary friend, this conversation is your wake-up call. Stop talking to make-believe customers and start connecting with the real ones who are ready to listen.

About Rachel Allen

Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered.

Having run a marketing business for 17 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.

Find out more at boltfromthebluecopywriting.com