More than Money: Building a Culture that Wins Loyalty and Talent

Watch the YouTube version of this episode HERE

Are you a law firm owner looking for ways to build team culture? In this episode, Kevin Cheney, a law firm owner and co-founder, shares how intentional culture-building can be for a firm’s growth. He explains why culture—more than marketing or processes—drives retention, recruitment, client experience, and resilience. He offers a practical three-step framework for leaders to assess, envision, and build their ideal culture.

Kevin shares some steps to building culture for a firm. The first is what your culture is today. Be brutally honest with yourself and admit what you are doing right and wrong. Another thing is to think about the future of this culture. Map out a five year plan - what needs to change and how can you change it. From there, decide what is important for your firm to have in order to be successful. At the end of the day, a positive team culture drives retention and improves employee experience.

It is important to ensure your employees bond so they can work better together. Create opportunities for your staff to connect. For Kevin, he organizes happy hours and potlucks as ways for employees to have some fun and disconnect. Another option is to organize team bonding activities that build confidence and trust. Ensure to make these optional so staff are not forced but encouraged to participate.

Listen in to learn more!

• 1:07 Intentionality in Marketing, Processes, and Culture
• 2:27 Defining Culture in a Law Firm
• 6:51 Three Steps to Building Culture
• 10:40 Facilitating Employee Bonding
• 13:29 Employee Ownership Mentality

Tune in to today’s episode and checkout the full show notes here.

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