"The target was elusive. It was just, I hope I survive. I hope I make it. I hope I don't go broke. And that blew my mind when I realized it."

What if the reason you're not where you want to be isn't effort, it's the absence of a real target?

Kim just drove home from a year in Florida, and she's bringing back the one lesson she wishes she'd had before she left: the difference between throwing out a net and actually deciding where you want to go.

In this episode, Kim gets honest about her own year of winging it, the moments of anxiety and defeat, the unexpected wins, and the realization that four months were lost to indecision. She breaks down the two very different modes most entrepreneurs operate in, and makes a case for why "wait and see" quietly drains your momentum, your time, and your results.

Download the worksheet: https://link.kimguillory.com/widget/form/UaTENC6ReVaEtbMfTIKx

Join the free community: https://mindbodybizcoach.com/community-kim

You've hired people who seemed great on paper. Energetic. Enthusiastic. Full of potential.

And then… nothing. They wait. They think. They hesitate. And somehow, months later, you're still in the same place doing more of the work yourself and wondering what went wrong.

Here's what Kim found out: it wasn't a skills problem. It was a screening problem.

In this episode, Kim breaks down the 3 I's... the three non-negotiables she looks for in every team member, business partner, affiliate, and ideal client. These aren't just nice-to-have qualities. They're the difference between someone who moves and someone who stalls.

You'll hear:

👉 The one question to ask in any interview that tells you everything

👉 Why "thinking and waiting" is actually a red flag — and how to hear it before you hire

👉 What Kim calls the "saboteur roommate" pattern and how to spot it in someone's history

👉 Why urgency isn't hustle culture and why Kim now says "urgency is the new now"

👉 How this framework applies to clients just as much as employees

Whether you're building a team, vetting a new hire, or deciding which clients to take on, this episode is your filter.

📥 Grab the free worksheet: [INSERT LINK]

Your brain is lying to you. It's not broken — it's doing exactly what it was designed to do. It wants you comfortable, certain, and safe. And it will tell you a very convincing story to keep you there.

That's exactly why coaching works. Not because a coach has your answers, but because they help you see the lies clearly enough to choose something different.

In this episode, Kim Guillory cuts through the noise on what coaching actually is, what it absolutely is not, and why it works every single time for the people willing to let it. She breaks down the mental triad keeping you stuck, why boredom is a signal (not a problem), and what it really means to take the "e" out of emotion and move into action.

This one's for practitioners, business owners, and wellness entrepreneurs who are tired of hitting the same wall and are finally ready to question the beliefs behind it.

Join the free community to get hot seat coaching: https://mindbodybizcoach.com/join-the-community

Get the full show notes: https://kimguillory.com/podcast/your-brain-is-lying