The 6th-annual Vision Northwest North Carolina economic development summit is just around the corner and will feature a visit and remarks from North Carolina Lieutenant Governor Rachel Hunt. On this week's Mind Your Business, we set the context for the discussion and preview some of the presentations and panels.

Much has been discussed about tourism trends in the High County over recent days. We'll visit with Tara Brossa, General Manager of the Hampton Inn & Suites and Courtyard by Marriott of Boone and get her take on tourism traffic and what is driving visitors to the High Country. We'll also get some perspective on how visitors impact jobs and wages for local hospitality workers.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday morning at 9AM on WATA (1450AM & 96.5FM) in Boone.

Support the show

Celebrated for its scenic beauty and connections to Appalachia culture, the Blue Ridge Parkway stretches 469 miles through Virginia and North Carolina and serves as the longest linear park in the United States. While its footprint is massive, it's impacts are felt on a hyper-local level, with communities uniquely imprinting themselves toward the 16.7 million visitors that pass through the park each year.

After years spent gathering support, the Blue Ridge Parkway was granted $127M of the $1.3 million Great American Outdoors Act, which was passed by Congress in 2022. This established the opportunity to complete decades-long deferred maintenance along the Parkway's entire corridor.

The combination of these planned projects and the necessary detours, partial, and full road and feature closures in areas now impacted by Hurricane Helene have communities, visitors, and residents concerned about the short and long-term impacts of these necessary projects.

On this week's Mind Your Business, we set the context for the economic and community impact of the Blue Ridge Parkway, and provide an update on what comes next in terms of decisions about current repairs and long-term infrastructure upgrades. We'll hear from Jesse Pope, Executive Director of the Grandfather Mountain Stewardship Association, one of the Parkway's most visible attractions. We'll also talk with Carolyn Ward, CEO of the Blue Ridge Parkway Foundation, a 501c(3) organization tapped with assisting Parkway staff with funding, marketing, and other support not covered as part of the Federal budget. The BRPF is behind the Blue Ridge Rising action plan, which will help connect Parkway communities and visitors with travel experiences, enhanced cultural attractions, and more. Other organizations like the Friends of the Mountains-to-Sea trail and the Blue Ridge National Heritage Area also provide volunteer, programmatic, and marketing support along the Parkway.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday morning at 9AM on WATA (1450AM & 96.5FM) in Boone.

Support the show

Agriculture has always been an influential contributor to Watauga County's economic performance.

In its 2024 statistics report, the North Carolina Department of Agriculture reported $13.85 million in cash receipts generated by Watauga County farms, with an additional $5 million in economic impact coming from Watauga County Christmas Tree growers. The business of farming has changed a great deal over the decades. Now agritourism is counted on to keep many of these multi-generation family-farms producing.

On this week's Mind Your Business, we discuss the state of the agriculture community in Watauga County with Gray Shipley of Shipley Farms Beef. We'll hear some history about production in the area as well as how changing market realities have caused farms to focus more on providing experiences rather than high-volume yields.

In the spirit of the emergence of warmer weather, we'll also hear from several local business owners about what they are most looking forward to this summer. We also provide an update on a key economic development project aimed at providing broadband connectivity in hard to reach places.

Mind Your Business is a weekly production of the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday morning at 9AM on WATA (1450AM & 96.5FM) in Boone.

Support the show