Mid-Year Marketing Checkup: Are You on Track?

In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed. Takeaways

• Consider this your mid-year marketing checkup.
• It's important to assess your current results with marketing goals.
• What doesn't get measured, doesn't matter.
• Measure progress based on recent checkpoints, not competitors.
• Consumer habits and preferences are shifting, especially in an election year.
• Reevaluate your budget and resource allocation based on performance.
• Your messaging must be consistent with current consumer behavior.
• People buy based on their emotions, not just logic.
• This is the perfect time of year for a reset in your marketing strategy.
• Look at where you want to be and where you are now.